Senior Public Relations Executive (Luxury - Alcoholic beverage´s)

Requirements

- 4–6 years of experience in a Public Relations agency managing Luxury accounts.

- Advanced English proficiency (written and spoken).

- Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.

- Strong knowledge of 360° Public Relations and Influencer Marketing strategies.

- Proven experience managing media relations and key opinion leaders (KOLs).

- Established network of media contacts across the Lifestyle, Fashion, Beauty, Hospitality, Travel, and Luxury industries.

- Experience planning and executing press events, brand experiences, product launches, and media activations.

- Experience developing and managing influencer marketing campaigns from strategy through execution.

- Strong budget management and project coordination skills.

- Excellent presentation and client relationship management skills.

- Ability to manage multiple projects simultaneously in a fast-paced environment.

Activities

- Develop, coordinate, and execute integrated Public Relations and Influencer Marketing strategies for assigned brands.

- Build and maintain strong relationships with media, journalists, editors,



influencers, and industry partners.

- Develop media pitches, press releases, briefing documents, and other communication materials.

- Plan, coordinate, and execute press events, product launches, media experiences, and influencer activations.

- Identify, negotiate, and manage partnerships with influencers, vendors, and external suppliers.

- Oversee project timelines, budgets, and campaign deliverables to ensure successful execution.

- Prepare client presentations, including strategic proposals, campaign updates, reports, and performance analyses.

- Monitor media coverage and campaign performance, providing actionable insights and recommendations.

- Collaborate closely with cross-functional teams, including Creative, Strategy, Social Media, and Production.

- Identify opportunities to generate earned media, strengthen brand positioning, and enhance campaign impact.

Skills

- Leadership

- Teamwork

- Strong communication skills

- Ability to work under pressure

- Problem-solving

- High tolerance for frustration

- Strong analytical skills in English

📌 Senior Public Relations Executive (Luxury - Alcoholic beverage´s) (Ciudad de México)
🏢 Another
📍 Ciudad de México