Company Overview

DiDi Global Inc. is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with adaptable work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations.

DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

We are looking for an experienced, strategic, and customer-centric Senior Product Marketing Manager (Field Marketing) to join our Fintech Marketing team. In this role, you will lead the Product Marketing function for Financial Services, serving as the primary bridge between Product, Operations, Legal, Compliance, and Marketing.

You will own the marketing intake process for financial products, ensuring business priorities are translated into clear, customer-centric, and brand-consistent communications across owned channels including Push, SMS, In-App Messages, Email, Whats App, and other CRM touchpoints.

As the leader of a growing team of Product Marketing Managers dedicated to each financial product (Credit Card, Debit, Loans, and future products), you will coach and develop your team while establishing high standards of communication quality, operational excellence, and cross-functional collaboration.

This role requires a highly influential leader who can balance business objectives, customer experience, regulatory requirements,



and brand integrity while driving alignment across multiple senior stakeholders and enabling marketing teams to deliver best-in-class customer communications.

Lead the Product Marketing function supporting Financial Services products, including Credit Card, Debit, Loans, and future product launches.
Manage and develop a team of Product Marketing Managers, providing coaching, strategic direction, performance management, and career development.
Serve as the primary marketing partner for Product and Operations teams, translating business priorities into effective marketing and communication strategies.
Build strong partnerships across Product, Operations, Marketing, Legal, Compliance, Risk, Analytics, and Creative teams to ensure alignment throughout campaign development.
Translate complex product requirements into clear marketing briefs that enable marketing teams to develop customer‐centric communications.
Guide marketing teams to connect business objectives with the brand's emotional positioning, cultural relevance, and tone of voice.
Ensure all customer communications consistently reflect the company's brand standards while supporting business growth objectives.
Identify legal, compliance, customer experience, reputational, and communication risks early, proactively driving mitigation plans before campaign launches.
Partner closely with Legal and Compliance teams to ensure all customer‐facing communications meet regulatory requirements without compromising customer experience.
Establish communication frameworks, quality standards, and best practices that improve consistency across products and channels.
Influence senior stakeholders,



negotiate priorities, and drive alignment across multiple business teams with competing objectives.
Lead project prioritization, execution, and governance across multiple concurrent initiatives while ensuring high‐quality deliverables and on‐time execution.
Monitor campaign performance and customer feedback to continuously improve messaging, customer journeys, and marketing effectiveness.
Build scalable processes that improve collaboration, execution speed, and communication quality across the organization.
Bachelor's degree in Marketing, Communications, Business, or a related field.
~8+ years of experience in Product Marketing, CRM Marketing, Field Marketing, Growth Marketing, or related functions.
~3+ years of experience leading and developing high‐performing marketing teams.
~ Experience working cross‐functionally with Product, Operations, Marketing, Legal, Compliance, and Risk teams.
~ Strong understanding of CRM and owned communication channels, including Push Notifications, SMS, Email, In‐App Messaging, Whats App, and lifecycle marketing.
~ Proven ability to influence senior stakeholders and build alignment across cross‐functional teams without direct authority.
~ Strategic thinker with excellent problem‐solving, prioritization, and project management capabilities.
~ Experience identifying and mitigating legal, compliance, regulatory, customer experience, and reputational risks in customer communications.
~ Strong understanding of brand strategy and ability to ensure consistency across all customer touchpoints.
~ Data‐driven mindset with experience leveraging customer insights and campaign performance to improve future marketing initiatives.

~ Experience in Fintech, Financial Services, Banking, Payments, or Lending is strongly preferred.

We are data‐driven – We are strong believers in making informed decisions, that's why we are data‐driven.

📌 Product Manager - Data Platform (Remote) (Ciudad de México)
🏢 Didi Global
📍 Ciudad de México