As Customer Marketing for Home Appliances , you will lead customer-focused marketing strategies for products such as air fryers, ovens, and blenders, ensuring alignment with business priorities, retailer needs, and consumer trends. Your work will directly impact sales conversion, brand visibility, and category growth in Mexico’s Traditional Channel.

Key Responsibilities

Develop Local execution and track 5Ps by Retail environment – GTM “Go to market”

Channel execution of the Marketing Plan

Asset creation as needed (customer specific) alongside with trade marketing

Find opportunities at POS to increase visibility

Innovation: Execute Innovation throughout JBP/channel plans

P&L;

Channel / Customer P&L;

Design promotional calendars, assortment, and in-store displays in coordination with commercial teams.

Campaign Management

Lead seasonal activations and product launches, ensuring strong visibility across physical and digital points of sale.

Performance Analysis

Monitor KPIs (sell-out,



market share, promotion ROI) and recommend strategic adjustments.

Budget Management

Optimize trade marketing investments, ensuring profitability and consistency with commercial agreements.

Cross-functional Alignment

Collaborate with Sales, Perfect Store, Marketing and Supply Chain to ensure seamless execution and inventory optimization.

Profile Requirements

Bachelor’s degree in Marketing, Business Administration, Industrial engineer, related field.

5+ years of experience in Customer Marketing, trade marketing, or category management within consumer goods or appliances.

Strong analytical skills and ability to translate insights into strategies.

Excellent communication and negotiation skills with key retailers.

Proactive, results-driven, and comfortable in dynamic environments.

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📌 Customer Marketing Manager (Ciudad de México)
🏢 Newell Brands
📍 Ciudad de México