Position Title: AI Business Analyst / Analista de IA y Automatización
Location: Guadalajara Jalisco, Hybrid Working Scheme (Providencia Office)
English Advanced

Summary

This role will support the enterprise adoption of Generative AI, M365 Copilot, and AI-driven analytics capabilities.

The Analyst – AI & Analytics will act as a front-line enablement and support resource, helping business users leverage AI tools to accelerate insights and productivity.

The position plays a critical role in enabling Hershey’s vision of real-time, self‑service, AI‑powered decision‑making across the enterprise.

Major Duties/Responsibilities

50% AI Enablement & User Support

- Provide front‑line support for M365 Copilot, Power BI Copilot, and AI tools, acting as first responder for user questions and issues
- Prompt engineering and effective Copilot usage
- Interpreting AI‑generated outputs
- Support Copilot adoption across Teams, Excel, Power BI, and Business Chat
- Resolve common issues and support technical problems when required
- Contribute to building FAQs, prompt libraries, and best practices

30% Agentic AI Development Support

- Assist in building simple AI agents and workflows using:
1. Copilot Studio
2. Power Platform (Power Automate)
3. Pre‑built connectors (API integrations)

- Support agent prototyping and testing for business use cases
- Help configure prompts + instructions
- Help configure data connections (guided, not engineering‑heavy)
- Help configure basic logic flows / decision steps
- Participate in agent pilot deployments and user testing
- Document agent behavior, inputs, outputs, and limitations





20% AI-Driven Analytics Support

- Create: Usage Guides, Usage Playbooks
- Support: Workshops, bootcamps, use cases, help users move from reports – AI insights

Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities

- Practical understanding of Generative AI tools (e.g., M365 Copilot) and their application in business workflows
- Ability to write and refine effective prompts and interpret AI‑generated outputs
- Foundational knowledge of data analytics concepts (tables, measures, relationships)
- Familiarity with Power BI, Excel, and data analysis workflows
- Familiar with Microsoft Office 365 Tools and Capabilities.
- Strong analytical and problem‑solving skills with attention to detail
- Ability to assist in building: Simple workflows or AI agents, multi‑step task automation processes
- Ability to work in a dynamic, fast‑paced environment and learn new technologies quickly
- Strong communication & interpersonal skills in Spanish and English (written & verbal)
- Ability to translate business needs into structured solutions (AI prompts, workflows)

Education

- Business, Mathematics, Computer Science, Engineering, Data Analytics or related Bachelor’s Degree required (Economics, Administration, Statistics, Operations, etc.) or equivalent experience

Experience

- 0–2 years of relevant experience in Analytics, Technology, Data, or Digital roles
- Exposure to AI tools (e.g., Copilot, ChatGPT) and/or data analytics tools is preferred
- Experience in user support, training, or process automation is a plus

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📌 AI Business Analyst / Analista de IA y Automatización (Centro)
🏢 Hershey
📍 Centro