BAT is evolving at pace into a general multi-category business on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey

British American Tobacco Mexico has an exciting opportunity for a Digital Commerce Planning Executive in Monterrey, Mexico

Work with the LANCAR B2B Digital Team, by leading e-commerce content driven by data-based commercial insights to support promotion grid decision, customers with digital sales, product availability per tier, suggested order per customer ensuring that the Digital Sales & B2B activities contribute to the success replenishment and effective decisions are made across the platform.

This role is a crucial link between Marketing, Commercial Functions and Technology, proactively pathing the way for digital transformation, deliver on value, goals and ensuring innovative Omni-channel end to end deliveries for the constantly evolving digital ecosystem. The ideal candidate will possess a good understanding of B2B Digital Commerce, UX/UI,



retail landscape, and corresponding Omnichannel opportunities.

The role will help support the TM&D; team by leveraging big data and advanced analytics while collaborating with internal and external stakeholders. Develop performance of the platform to help identify opportunities and deliver recommended portfolio opportunities. Manage promotion optimization, leading to account level analysis, such as predictive analytics and post implementation results.

Reports to: Digital Commerce Trading Manager

Geographic Scope: México

Your key responsibilities will include:
- Support the development of a robust e-commerce portfolio strategy and Customer Strategies to reflect the organization’s changing requirements and a dynamic competitive landscape.
- Ability to communicate technical information in a consolidated and straightforward way.
- Provide observations and perspective related to competitor

📌 Digital Commerce Planning Executive (Monterrey)
🏢 BAT
📍 Monterrey