This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lead Marketing Analyst based in Mexico.

This is an exciting opportunity to lead marketing analytics initiatives within a global, data-driven organization operating at scale.
You will play a key role in transforming complex marketing data into strategic insights that drive business growth and optimize campaign performance.
The role combines advanced analytics, experimentation, predictive modeling, and performance measurement to support informed decision-making.
You will collaborate with cross-functional teams to improve marketing efficiency, automate reporting, and develop scalable analytical frameworks.
This position offers significant ownership over analytics processes while influencing strategic marketing initiatives across multiple markets.
You will thrive in a remote-first, international environment that values innovation, continuous learning, and analytical excellence.




The role is adecuado for an experienced marketing analyst who enjoys solving business challenges through data and experimentation.

Accountabilities:

You will be responsible for leading marketing analytics initiatives, ensuring data accuracy, and delivering actionable insights that improve marketing performance and business outcomes. Your work will support strategic decision-making through advanced analysis, experimentation, and predictive modeling.
- Own marketing analytics processes, reporting frameworks, dashboards, and data quality standards.
- Monitor key marketing and business performance indicators to identify trends, risks, and growth opportunities.
- Conduct root cause analyses and provide data-driven recommendations to improve marketing effectiveness.
- Design, prioritize, and evaluate A/B tests and marketing experiments across acquisition, retention, and engagement initiatives.
- Develop, maintain, and improve predictive models for attribution, forecasting, c

📌 Lead Marketing Analyst (México)
🏢 Jobgether
📍 México