Product Marketing Manager Medical Devices (Sonora)

Product Marketing Manager Medical Devices (Sonora)

03 ago
|
Ventes Recruiting
|
Sonora

03 ago

Ventes Recruiting

Sonora

Position Summary: The Global Product Manager (GPM) is responsible for driving the strategic direction, growth, and profitability of assigned industrial product lines across global markets.You will manage a team (Product Manager directly and a Marketing Manager indirectly), and also own a defined portion of the Industrial portfolio.The GPM will lead cross-functional efforts spanning product development, marketing, sales, and operations, ensuring alignment with company objectives while meeting customer and market needs.Develop and execute global product line strategies aligned with business objectives.
- Conduct forward-looking market analysis including segmentation, trend identification, and growth opportunities.
- Perform competitive analysis to inform positioning and differentiation strategies.
- Product Development & Lifecycle Management- Own product roadmap development and execution.
- Lead Stage-Gate new product development process from ideation to launch.
- Ensure successful product launches, including coordination across engineering, operations, and commercial teams.
- Lead launch readiness, including positioning, sales tools, training, samples, trial plans, and commercialization milestones.
- Evaluate portfolio performance by revenue, margin, growth rate, customer segment, channel, and application.Project & Stakeholder Management- Lead cross-functional project teams and ensure timely delivery of key initiatives.
- Manage multiple complex projects simultaneously with strong project management discipline.
- Influence and lead a large number of indirect reports across general teams.
- Collaborate closely with OEM customers and internal stakeholders to align product development with market requirements.Partner with operations to improve cost, quality, and delivery performance.
- Utilize data-driven decision making to enhance product and business performance.Provide product training and vertical-specific education to sales teams, reps, distributors, and channel partners.




- Help enable manufacturer's representatives in industrial, safety, converting, packaging, and related markets.
- Support development of distributor programs, end-user pull-through strategies, and account growth plans.
- Support Sales and Technical Sales Specialists in customer discovery, application analysis, trial design, and performance validation.
- Help define customer success metrics such as blade life, cut quality, reduced downtime, lower defect rates, improved safety, yield improvement, and total cost reduction.
- Convert technical performance into clear commercial value propositions.
- Partner with Marketing to develop case studies, technical content, application guides, trial documentation, and training materials.Build a structured competitive intelligence process for priority industrial verticals.
- Identify opportunities to differentiate us through blade performance, safety, reliability, quality, delivery, cost, and total value.
- Monitor market trends in each industrial end-user vertical.
- Fluent in English and Spanish (written and verbal)- Bachelor's degree in Business, Marketing, Engineering, Industrial Technology, Materials Science, or a related field.
- 10+ years of experience in product management, technical product marketing, industrial product management, or category management.
- Experience in an industrial or manufacturing environment.
- Strong background in market analysis, segmentation, and competitive strategy.
- Proven ability in value proposition development and value-based pricing.
- Strong project management skills with experience managing complex initiatives.
- Ability to engage with customers, distributors, reps, and end users in technical and commercial discussions.MBA or advanced business degree.
- Experience with Stage-Gate product development process.
- Experience developing technical content, application guides, sales tools, and product training materials.
- The position operates in a global, cross-functional environment with significant interaction across regions, customers, and internal teams.

📌 Product Marketing Manager Medical Devices (Sonora)
🏢 Ventes Recruiting
📍 Sonora

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