* This position is for LATAM-based candidates.We are looking for a hands-on Growth Marketing Manager to fully own and scale marketing performance and revenue across our network of multi-country eCommerce stores.This role is responsible for building a predictable, profit-focused growth engine that drives high-performing acquisition and retention campaigns across paid media and email.You will operate as the in-house performance marketing authority, replacing external agencies and owning strategy, execution, optimization, and results end-to-end.Working closely with CRO/Shopify, creative, product, customer service, and leadership, you will drive scalable growth through disciplined testing, strong analytics, and operational excellence across platforms such as Google, YouTube, Meta, TikTok, and email.Hands-on operator who personally manages paid media and email executionProven experience managing $100k+/month in ad spend (ideally $200k+) with documented performance resultsStrong understanding of direct-response marketing, human behavior, offers, hooks, and objectionsAdvanced analytical skills with the ability to identify what changed, why it changed, and what actions to takeEnd-to-end ownership of measurement and tracking (UTMs, GA4 checks, pixels, CAPI, attribution)Ability to manage toward break-even CPA, ROAS, and contribution margin, not vanity metricsStrong communication cadence with weekly planning, reporting, and prioritizationMust-Have Platform ExperienceGoogle Ads (Search, Shopping, Performance Max), Merchant Center, and basic product feed managementYouTube Ads (creative strategy and measurement)Meta Ads (testing, scaling, retargeting)TikTok Ads (UGC-first testing; creator and Spark Ads workflows are a plus)Klaviyo (campaigns, flows, segmentation)Nice-to-HaveExperience scaling multi-store, international Shopify brandsBasic creative skills (Canva or Photoshop) for rapid testingAffiliate program managementExperience testing Pinterest, Reddit,



or TV/OTT with strong measurement disciplineExperience handling platform policy issues and account-risk scenariosResponsibilitiesPaid Media Ownership (Hands-On)Build, launch, and optimize campaigns across Google Search, Shopping, Performance Max, YouTube, Meta, and TikTokRun weekly structured testing on audiences, budgets, creatives, landing pages, and offersMaintain clean account structures, naming conventions, governance, and change logsExpand into additional channels (Pinterest, Reddit, TV/OTT) only after core platforms are stable and reliably trackedEmail Marketing Ownership (Hands-On)Own Klaviyo (or equivalent), including campaign calendar, segmentation, and performance reportingBuild and optimize lifecycle flows: welcome, browse/cart abandonment, post-purchase, winback, upsell, and cross-sellAlign email creative and messaging with paid media angles and promotional calendarsCreative & Offer EngineLead a structured creative system: angles → variations → winners → scaleWrite clear briefs for designers, editors, and UGC creators and manage creative rotationCollaborate with CRO/Shopify teams to ensure strong alignment between ads, landing pages, and checkout experienceInternational ScalingReplicate winning campaigns across regions with localized adaptations (currency, shipping, language, seasonality)Maintain a centralized "winners library" to ensure learnings scale across storesEnsure messaging remains compliant with platform and regional policiesReporting & Analytics (Profit-First)Own performance analysis using ROAS, MER, CPA, CVR, AOV, LTV, and contribution marginDiagnose funnel performance issues using analytics and customer behavior insightsDefine and manage break-even CPA and ROAS targets by store and product groupDeliver weekly performance scorecards with clear insights, explanations, and next actionsProcess & Team ScalingBuild SOPs, documentation, and checklists to support future delegationCoordinate with CRO/Shopify implementers and creative resources to ship improvements weeklyCompetitive compensation in USD.Fully remote work.
#J-*****-Ljbffr

📌 Head Of Marketing & Growth (Xico)
🏢 Workana
📍 Xico