Performance marketing will be centralized, with budget managed centrally
Need someone who executes campaigns, not just publishes content
Should understand strategy: Father's Day, back-to-school, seasonal campaigns
Idóneo candidate: immigrant background or deep understanding of remittance culture
Knows what sending money home means emotionally and practically
Can identify who the target audience watches, follows, and trusts
Not someone who frames competition as only Félix Pago and Remitly
Customers are used to in-person sending; that's the real competition to displace
Seniority: open to more junior profiles, could still be manager level
Requirements
Experience executing performance marketing campaigns with measurable acquisition goals.
Strong understanding of paid media,



digital channels, audience targeting, and campaign optimization.
Ability to move seamlessly between strategic planning and hands-on execution.
Experience working within lean, fast-moving environments where agility and adaptability are critical.
Understanding that the primary competitive challenge is not only other fintech providers, but also entrenched in-person money transfer behaviors.
Familiarity with immigrant communities and remittance patterns is strongly preferred.
Experience in fintech, payments, or financial services is a plus but not required.

📌 Community Growth Manager ( Fintech) (Xico)
🏢 Talent Finders
📍 Xico