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t Ford Motor Company, we believe freedom of movement drives human progress.
With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow's transportation.
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**equirements: B**
- achelor's degree in Marketing, Graphic Design, Industrial Design, communication, business, or related field G
- ood result-oriented analysis skill of business issues or opportunities based on industry, segment and customer insights.
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- t least 3 years of experience in Digital Marketing, G
- raphic design skills, use of tools such as Photoshop, Adobe Illustrator, Canva S
- elf-starter and Ownership G
- ood communication & High Level English skills D
- ata analysis skills G
- ood team player M
- indset for continuous improvement and always seek for improvement.
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- ommited and highly responsible to deliver outcomes.
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- igh level of corporate software management; Excel, PowerPoint, Word C
- reativity and initiative O
- rganization capacity W
- ork under pressure and easy adaptation to change.
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**oles & Responsibilidades:
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**ebsite coordination: D**
- evelop and maintain, with the agency, an editorial calendar for brand sections (nameplates, launches, campaigns, innovation, etc.).
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- oordinate with internal areas and the agency the scheduling and execution of relevant updates.
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- eview and validate that the content generated and uploaded by the agency accurately reflects the brand's messages and guidelines.
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- pprove information updates based on brand guidelines, ensuring legal compliance.
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- oordinate with the agency the publication, updates, and removal of campaigns, promotions, and corporate news.
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- versee the correct visual and functional integration of landing pages, banners, and graphic resources developed and published by the agency.
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- onitor, together with the agency,



the navigation and user experience in the brand sections, proposing and validating UX/UI improvements.
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- alidate the implementation of recommendations to ensure digital accessibility and visual consistency across all devices.
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- eceive, analyze, and validate reports and dashboards prepared by the agency on the performance of the nameplate landing pages.
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- resent executive reports to the Website Manager, providing insights, conclusions, and continuous improvement proposals based on the information provided by the agency.
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- versee brand perception and reputation monitoring on the site through social listening and feedback via Medallia reports, coordinating corrective actions with the agency if necessary.
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- rioritize and follow up, together with the agency, on content update or publication requests from internal clients.
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- rioritize and follow up on website projects with the IT team, as well as work closely with the Latin American teams.
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**-commerce: C**
- oordinated and executed nameplate publications and product launches on Ford.mx/online-purchase, ensuring accuracy and meeting general and local deadlines.
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- anaged and followed up with global teams (FBS India) for file acquisition, review, translation, and uploading to the e-commerce platform.
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- ctively collaborated with IT Support for the proper technical implementation and publication of content.
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**hatsapp Business y Chatbot: M**
- onitoring and support: Oversee the platform's proper functioning, provide support, and train the support team.
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- ontent updates and improvements: Review and optimize automated messages, quick responses, and conversational flows based on identified needs.
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- etric analysis and reporting: Analyze performance (volume, response times, satisfaction) weekly and present monthly reports with recommendations for improvement.
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- ser experience management: Collect and analyze user feedback to adjust processes and ensure an experience aligned with other digital channels.
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📌 Website & E Commerce Analyst (Xico)
🏢 Ford De México
📍 Xico