About CrunchyrollFounded by fans, Crunchyroll delivers the art and culture of anime to a passionate community.We super‐serve over 100 million anime and manga fans across 200+ countries and territories and help them connect with the stories and characters they crave.Whether that experience is online or in‐person, streaming video, theatrical, games, merchandise, events and more, it's powered by the anime content we all love.Join our team, and help us shape the future of anime!
Crunchyroll, LLC is an independently operated joint venture between US‐based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo‐based Sony Group Corporation.About the roleWe're looking for an exceptional go‐to‐market and partnerships leader to own growth strategy and execution across Crunchyroll's Latin America region.As VP, Go‐To‐Market & Partnerships Marketing (LATAM), you'll lead the regional growth agenda across subscriber acquisition, engagement, retention, and revenue.Operating at the intersection of strategy, partnerships, marketing, product, content, analytics, and operations, you'll shape how millions of fans discover, engage with, and stay connected to Crunchyroll while driving sustainable business growth across one of Crunchyroll's most dynamic and high‐growth regions.This is a highly visible leadership role with significant business ownership and influence across the organization.Own the end‐to‐end go‐to‐market strategy and performance across the LATAM regionDrive subscriber growth, engagement, retention, and revenue across all major growth leversDefine regional priorities, market strategies, partnership strategies, and investment plans to maximize business impactServe as a strategic advisor to senior leadership on market dynamics, competitive trends, partnership opportunities, growth opportunities, and performance across the regionTranslate global priorities into regional strategies and execution plans that drive measurable business outcomesOwn the go‐to‐market strategy for third‐party distribution and strategic partnerships, including local platforms, telcos, retailers, and payment partnersPartner closely with Business Development to shape partnership strategy, support commercial negotiations, and ensure successful go‐to‐market executionLead partnership marketing strategy and execution,



ensuring alignment with growth objectives and measurable business impactAlign and influence senior stakeholders across a complex, matrixed organization to drive clarity, decision‐making, and execution at scaleOwn regional GTM and partnerships marketing budgets, optimizing investments across markets, channels, and partnership opportunitiesEstablish clear KPIs, performance frameworks, and operating rhythms to drive accountability and executionDevelop and lead a high‐performing team while fostering a culture of ownership, collaboration, accountability, and operational excellenceWe are considering applicants available to work a hybrid schedule, with three days each week onsite at our Mexico City office.About You15+ years of executive leadership experience driving growth, go‐to‐market strategy, partnerships, or commercial strategy within streaming, media, or consumer subscription businessesDeep understanding of the LATAM media and digital ecosystem, including competitive dynamics, consumer behavior, distribution models, and partnership‐led growth strategiesSignificant experience leading growth, go‐to‐market, partnerships, or commercial initiatives in Brazil, with deep understanding of the Brazilian media, streaming, and digital ecosystemProven success owning and scaling growth across large, complex regions, businesses, or consumer platforms, with accountability for subscriber growth, engagement, retention, and revenue performanceExperience developing regional growth strategies, including market prioritization, investment planning, partnership strategy, and resource allocation across markets, channels, and growth leversDemonstrated ability to influence executive stakeholders, align cross‐functional teams, and drive execution across complex, matrixed organizationsTrack record of leading large‐scale cross‐functional initiatives spanning Product, Marketing, Content, Partnerships, Analytics, Operations, and Commercial teamsExpertise in full‐funnel growth, including user acquisition, lifecycle marketing, CRM, retention, partnership marketing,



and product‐led growthExperience supporting and influencing complex partnership and distribution agreements, translating commercial opportunities into measurable growth outcomesStrong financial, strategic, and analytical acumen, including experience managing budgets, forecasting performance, optimizing investments, and translating insights into business decisionsExperience operating in global organizations across multiple markets, cultures, and time zones, with exceptional executive presence and communication skillsFluency in English and Spanish required; Portuguese strongly preferredExperience building and developing high‐performing teams and leadersPassion for anime, entertainment, or fandom‐driven businesses is a plusAbout the Go‐To‐Market & Planning TeamCrunchyroll's integral expansion is driven by strong regional execution and integrated growth strategies.The GTM & Planning team partners closely with U.S.-based leadership and regional teams to develop and execute go‐to‐market and partnership marketing programs that scale Crunchyroll's footprint across both its owned platforms and partner ecosystem.As part of the broader Growth & Planning organization, this team sits at the center of performance marketing, partnerships, and regional strategy — ensuring alignment across functions to deliver measurable business impact.About our ValuesCourage.We believe that when we overcome fear, we enable our best selves.Curiosity.We are curious, which is the gateway to empathy, inclusion, and understanding.Kaizen.We have a growth mindset committed to constant forward progress.Service.We serve our community with humility, enabling joy and belonging for others.Our commitment to diversity and inclusionOur mission of helping people belong reflects our commitment to diversity & inclusion.It's just the way we do business.We are an equal opportunity employer and value diversity at Crunchyroll.Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.Crunchyroll, LLC is an independently operated joint venture between US‐based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo‐based Sony Group Corporation.
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📌 Vp, Gtm & Partnerships Marketing, Latam (Xico)
🏢 Crunchyroll
📍 Xico