Description
* This position is for LATAM-based candidates.

We are looking for a hands-on Growth Marketing Manager to fully own and scale marketing performance and revenue across our network of multi-country eCommerce stores. This role is responsible for building a predictable, profit-focused growth engine that drives high-performing acquisition and retention campaigns across paid media and email.
You will operate as the in-house performance marketing authority, replacing external agencies and owning strategy, execution, optimization, and results end-to-end. Working closely with CRO/Shopify, creative, product, customer service, and leadership, you will drive scalable growth through disciplined testing, strong analytics, and operational excellence across platforms such as Google, YouTube, Meta, TikTok, and email.

Requirements
- Hands-on operator who personally manages paid media and email execution
- Proven experience managing $100k+/month in ad spend (ideally $200k+) with documented performance results
- Strong understanding of direct-response marketing, human behavior, offers, hooks,



and objections
- Advanced analytical skills with the ability to identify what changed, why it changed, and what actions to take
- End-to-end ownership of measurement and tracking (UTMs, GA4 checks, pixels, CAPI, attribution)
- Ability to manage toward break-even CPA, ROAS, and contribution margin, not vanity metrics
- Strong communication cadence with weekly planning, reporting, and prioritization

Must-Have Platform Experience
- Google Ads (Search, Shopping, Performance Max), Merchant Center, and basic product feed management
- YouTube Ads (creative strategy and measurement)
- Meta Ads (testing, scaling, retargeting)
- TikTok Ads (UGC-first testing; creator and Spark Ads workflows are a plus)
- Klaviyo (campaigns, flows, segmentation)

Nice-to-Have
- Experience scaling multi-store, international Shopify brands
- Basic creative skills (Canva or Photoshop) for rapid testing
- Affiliate

📌 Head of Marketing (México)
🏢 Workana
📍 México