**Position Summary**
This role combines:
- **High-touch wine sales**:
- **Customer relationship management**:
- **Sales process ownership and improvement**
You will not just respond to customers—you will **proactively generate revenue and build a repeat client base**.
**Core Responsibilities1. Revenue Generation (Primary)**
- Convert inbound leads into larger orders
- Upsell and cross-sell into higher-value wines
- Drive repeat purchases and increase lifetime value
**2. CRM Ownership & Client Intelligence**
- Maintain detailed CRM notes on:
- Taste preferences
- Purchase history
- Price sensitivity
- Special occasions / triggers
- Use CRM data to personalize outreach and recommendations
- Build and manage a portfolio of repeat buyers
**3. Phone-Based Sales Excellence**
- Confidently engage customers on the phone daily
- Guide conversations toward larger, better purchases
- Build trust quickly and position yourself as a wine advisor
**4. Sales Process & Team Contribution**
- Bring structure and discipline to the sales process
- Help improve scripts, follow-ups, and workflows
- Potential to mentor or help lead future sales hires
**Required Qualifications**
- **3+ years of sales or sales management experience**:
- **College degree required**:
- **Fluent / near-native English (non-negotiable)**:
- Based in **Baja California** (Tijuana / Ensenada preferred)
- Ability to **travel to San Diego periodically**:
- Proven ability to:
- Close sales
- Build relationships
- Manage a pipeline and CRM




- Loves being on the phone and talking to clients
- Thinks in terms of **revenue, not tasks**:
- Naturally curious about customer preferences
- Organized and disciplined with CRM usage
- Comfortable making proactive outbound contact
- Passionate about wine (or highly motivated to learn quickly)
**Preferred Experience**
- Wine, luxury goods, or hospitality sales
- Experience with:
- Shopify
- Gorgias
- CRM tools (HubSpot, Salesforce, etc.)
**Compensation**
- Competitive base salary (Baja market)
- **Performance-based bonuses tied to revenue**:
- Clear upside for top performers
**KPIs (What Success Looks Like)**
- Monthly revenue generated
- Average order value (AOV)
- Repeat purchase rate
- CRM completeness and usage quality
- Conversion rate from outreach
**Cultural Expectations**
- Proactive and accountable
- Commercially driven
- Detail-oriented
- Positive, professional, and solution-focused
**Important Note**
We already have strong customer service.
This role exists to **increase revenue per customer and drive repeat business**.
Pay: $20,000.00 - $35,000.00 per month
Application Question(s):
- Describe a time you increased revenue from an existing customer base. What did you do specifically?
- How would you use a CRM to increase repeat purchases in a wine business?
- Walk us through how you would turn a $150 order into a $400+ order.
- What do great salespeople do differently on the phone?
Work Location: In person

📌 Client Advisor & Sales Lead (Baja-based, Full-time) (Tijuana)
🏢 Bighammerwines.com
📍 Tijuana