**Company Description**
The Agency is a leading growth partner for VC-backed and high-growth brands. Led by a seasoned founding team, including a Google alum. Backed by Cardiff Ventures, the company has a proven track record of scaling 400+ startups from early traction to $1B+ growth.
**About the Role**
**Responsibilities**
**Tracking & Data Integration**
- Implement, test, and validate conversion tracking across **Google Ads, Google Tag Manager (GTM), GA4**, and other ad platforms to ensure accurate data collection and attribution.
- Implement Enhanced Conversions to improve conversion accuracy and data visibility.
- Manage **CRM integrations (e.g., HighLevel, HubSpot, Salesforce)**to pass data to Google Ads.
- Ensure data accuracy and seamless reporting from client backend systems to Google Ads.
- Configure and troubleshoot web event tracking, UTM parameters, and data-layer structures.
**Troubleshooting & Optimization**
- Identify and resolve tracking discrepancies, broken pixels, and attribution mismatches.
- Diagnose offline conversion tracking issues and ensure proper attribution across platforms.
- Conduct regular tracking audits to maintain accuracy as campaigns scale.
- Optimize event tracking and first-party data strategies to future-proof attribution models.
**Reporting & Collaboration**




- Work closely with client managers to ensure tracking aligns with campaign goals.
- Provide technical documentation and guidance for implementation.
- Stay updated on privacy changes, cookie tracking limitations, and attribution shifts to adapt tracking strategies accordingly.
**Screening Criteria**
- Proficiency in web tracking, CRM integrations, and conversion tracking.
- Experience setting up tracking for Google Ads, Meta, and other paid media platforms.
- Strong expertise in Google Tag Manager (GTM), GA4, and Enhanced Conversions.
- Ability to troubleshoot attribution issues and data discrepancies across platforms.
- Understanding of UTM parameters, web event tracking, and data-layer structures.
- Strong analytical mindset, attention to detail, and problem-solving skills.
Pay: $15,000.00 - $25,000.00 per month
Application Question(s):
- How many years of hands-on experience do you have with website tracking (JavaScript or HTML) for advertising campaigns? (e.g., Google Ads, Meta, LinkedIn)
- How many years of experience do you have integrating CRM data/tools (e.g., HighLevel, Hubspot, Salesforce, Zapier) with paid advertising platforms?
- How many years of experience do you have with Google Ads?
Work Location: Remote

📌 Google Ads Conversion Tracking Specialist (Tijuana)
🏢 Abc Aida
📍 Tijuana