Description
JOB SUMMARY

The Sr. Manager, Brand Management, CALA role will play a critical part in supporting the Brand Management organization with a strategic focus on driving branded guest experience and positive ITR across our Select and Midscale brands. As a member of the Continent Lodging Product & Services organization, they will execute prioritized, measurable, and high-impact work and support the development and implementation of tailored brand experience strategies, ensuring alignment between business objectives and customer expectations. This role requires familiarity in various aspects of physical and digital brand management and, the ability to collaborate across disciplines to deliver outstanding customer experiences. The Senior Manager will help coordinate with general and continent brand teams to share best practices and learnings, fostering a culture of continuous improvement and innovation.

CANDIDATE PROFILE

Education and Experience

Required
- 4-year degree from an accredited university in Business Administration, Hospitality Management, or related major




- 5+ years of hospitality experience or relevant industry, demonstrating progressive career growth.

Preferred:
- Demonstrated ability in customer experience/consumer journey.

-
Experience in brand strategy, brand activation, brand and product development, trends and innovation.

Language Skills:
- Excellent English (oral and written)
- Excellent Spanish (oral and written)
- Portuguese is a plus

CORE WORK ACTIVITIES
- Oversees the adaptation, localization, and execution of key brand programs and proof points across the continent to enhance the guest experience and drive positive Intent to Recommend (ITR) performance.
- Supports and manages Proof of Concept (POC) initiatives related to brand and operational programming in close partnership with Area Teams and Operations leadership.
- Manages the adaptation and standardization of brand voice across CALA, in collaboration with Global and Continent

📌 Senior Manager, Brand Management (Ciudad de México)
🏢 Marriott Hotels Resorts
📍 Ciudad de México