position summary

*this roles requires monthly visits to the the plant in ciudad obregon and travel to the usa to meet with usa retailers*

the senior key account manager, professional trades segment will lead sales strategy, account management, channel development , and rep execution for 5 core end-user verticals (consumer / diy, beauty / barber, flooring & surface prep, paint & wallcovering, and general contracting).

this leader will be responsible for driving profitable revenue growth, strengthening national account relationships, improving manufacturer’s rep performance, and executing segment-specific growth plans. The adecuado candidate will bring demonstrated experience managing home depot, lowe’s, major tool or trade-focused national accounts, and independent manufacturer’s rep networks.

key responsibilities

- strategic account management

- directly manage strategic professional segment accounts, including: home depot, lowe’s, milwaukee tool.

- directly manage and drive beauty / barber share gain with our manufacturer’s rep agencies.

- build and execute annual account plans for each assigned strategic account.

- own sales growth, profitability, forecasting, promotional planning, line reviews, assortment strategy, and account-level execution.

- develop strong relationships across buying, merchandising, category management, supply chain, ecommerce, private label, and cross-functional customer teams.

- identify new growth opportunities through assortment expansion, product upgrades, promotional programs, ecommerce optimization, and professional trade engagement.

- partner with product management and marketing to support customer-specific innovation, packaging, merchandising, and product positioning.

- monitor account performance, competitive activity, pricing, promotional effectiveness, inventory, and sell-through trends.

home center and retail channel leadership

lead sales strategy and execution for big-box retail and home center channels .

bring demonstrated experience working with home depot and lowe’s , including line reviews, category planning, retail merchandising, promotional programs, and ecommerce/catalog execution.

support sell-in and sell-through of professional blade solutions across retail, pro desk, ecommerce, and trade-focused programs.

partner with internal teams to ensure readiness for retail requirements, including product data, packaging, compliance, forecasting, inventory planning, and channel-specific content.





identify opportunities to strengthen presence with professional users shopping through home center channels.

collaborate with marketing on retail and ecommerce content, product messaging, merchandising, and promotional support.

beauty / barber vertical leadership

- manage and support the national manufacturer’s rep network serving beauty / barber channels.

- build and execute a beauty / barber growth plan focused on:

- rep productivity, share gain, new product placement, distributor expansion, new account development, barber / beauty school activation, product educations, account management & repeat purchase cadence.

- lead rep performance reviews, territory planning, pipeline tracking, and sales cadence.

- ensure reps are equipped with clear selling tools, product knowledge, pricing guidance, samples, and market-specific messaging.

- partner with marketing on schools, influencer, distributor, and education-based activation programs.

- partner with product management on voice-of-consumer, sku opportunities, packaging needs, product feedback, and competitive insights.

- track market trends, competitive products, pricing pressure, customer needs, and channel opportunities.

manufacturer’s rep management

- lead, manage, and develop the national manufacturer’s rep network supporting the professional segment.

- set clear goals, territories, expectations, reporting cadence, and performance metrics for rep agencies.

- conduct monthly business reviews with rep agencies principles.

- develop rep scorecards measuring revenue, pipeline, new account activity, account coverage, training participation, and opportunity conversion.

- partner with marketing and product management to provide reps with sales tools, samples, product comparisons, launch kits, and customer presentations.

sales planning, forecasting, and business management

- own sales planning, forecasting, and performance tracking for the professional trades segment.

- track revenue, margin, sell-through, account profitability, pipeline, and rep productivity.

- provide timely and accurate forecasts to leadership, operations, and supply chain.





- monitor risks and opportunities against plan and recommend corrective actions.

- partner with finance on pricing, margin analysis, promotional roi, and account profitability.

- support annual budgeting and long-range planning for the professional segment.

required qualifications

- bachelor’s degree in business, marketing, sales, or related field.

- 7+ years of progressive sales, national account management, channel sales, retail sales, or manufacturer’s rep management experience.

- demonstrated experience managing or supporting major retail/home center accounts , specifically home depot and lowe’s is preferred

- demonstrated experience managing independent manufacturer’s rep agencies networks.

- experience selling into professional trades, retail, home improvement, hardware, tools, beauty/barber, industrial, construction, flooring, paint, general contracting, or related channels.

- strong understanding of retail account management, line reviews, category management, assortment planning, promotional planning, ecommerce content, and sell-through execution.

- proven ability to develop and execute annual account plans and channel growth strategies.

- strong sales forecasting, business planning, negotiation, presentation, and relationship management skills.

- ability to analyze sales data, margin, product mix, promotional results, customer performance, and rep productivity.

- experience with syndicated retail data, customer portals, crm systems, erp systems, and account planning tools.

- strong cross-functional leadership skills with the ability to influence product, marketing, operations, finance, customer service, and external partners.

- willingness to travel for customer meetings, rep meetings, trade shows, distributor visits, retail reviews, and field work.

preferred qualifications

- mba or advanced business degree.

- experience managing oem/private label customers , or trade-focused strategic accounts.

- experience in razor blades, utility blades, cutting tools, hand tools, safety products, hardware, home improvement, construction products, grooming, beauty/barber, or professional trade consumables.

- experience with beauty / barber distributors, reps, schools, or professional grooming channels.
- travel

- expected travel: 50-70%, depending on customer meetings, rep management, line reviews, trade shows, distributor visits, retail reviews, and field work.

📌 Senior key account manager (Ciudad de México)
🏢 Ventes Recruiting
📍 Ciudad de México