our client is a fast-growing dtc pet brand — hundreds of thousands of customers across north america and scaling fast. They're building out their paid-creative engine and need a meta ads designer who can ship high-volume, test-ready meta ads without sacrificing quality.

this is not a brand design role. Pretty doesn't always convert — the right combination of hook, copy, layout, and visual hierarchy does. You'll be producing scroll-stopping statics for meta — facebook and instagram — fast, clean, and built to perform.

what you'll do

- design high-volume static ad creatives (single image, carousel, collection) for meta — facebook & instagram feed, stories, and reels
- execute quickly and accurately from briefs provided by the creative strategist — a winning concept needs 5 variants, not 5 days
- produce multiple size variations per asset (1:1, 4:5, 9:16, 1.91:1) and rapid iterations for creative testing
- design direct-response layouts : benefit callouts, before/afters, testimonial ads, social proof, offer ads, native-style problem-led creative
- iterate based on performance feedback — refine what's working, kill what isn't
- use ai tools (midjourney, firefly, etc.) to scale output without dropping quality
- deliver production-ready, organized, export-ready files

what we're looking for





- 3+ years designing static ads for dtc/ecom brands on paid social — not brand, print, or editorial work
- a portfolio that shows performance-oriented work — scroll-stoppers that convert, not just pretty visuals
- expert-level figma + photoshop/illustrator
- strong grasp of direct-response design principles : hierarchy, contrast, readability on small screens, instant communication
- speed and volume — you can tell us how many statics you ship per week without flinching
- ai-native — generative tools are already part of your daily workflow
- able to work us business hours (strong overlap with us eastern/central)
- self-directed: you move fast across briefs and brand voices without hand-holding

who you're not

- your background is brand, print, or editorial design — beautiful work that was never built to convert
- you need detailed direction for every asset and can't move without it
- you're precious about volume — you'd rather make one perfect ad than twenty test-ready ones
- you measure your work in awards or aesthetics , not in what performs

compensation & setup

- $2,000–3,000 usd/month , based on experience
- performance bonus tied to winning creative
- remote , anywhere in latin america
- long-term contractor role with room to grow as the creative engine scales

📌 Static ads designer ($2k-$3k usd) (Xico)
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📍 Xico