Job Title: Head of Demand Generation
Location: Remote – Latin America (Mexico Preferred)
Type of Contract: Full-Time - Contractor
Salary Range: Market Rates
Language Requirements: English (Professional)
We are seeking a skilled Head of Demand Generation with strong B2B SaaS marketing experience and expertise in Account-Based Marketing (ABM) to join our growing team. You will play a key role in designing and executing multi-channel demand generation strategies that drive pipeline growth and revenue. Your work will directly impact customer acquisition, marketing ROI, and overall business expansion.
Key Responsibilities:
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Develop and own the end-to-end demand generation strategy aligned with revenue and sales objectives
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Plan and execute multi-channel campaigns across digital, paid media, events, and content syndication
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Lead Account-Based Marketing (ABM) initiatives targeting mid-market and enterprise accounts
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Optimize paid acquisition channels including LinkedIn Ads, Google Ads, and other performance platforms
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Collaborate with sales, BDR, product,
and marketing teams to ensure alignment and campaign effectiveness
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Manage and improve email marketing and lead nurture programs with strong sequencing and tracking
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Analyze campaign performance and report on key metrics such as pipeline contribution, LTV:CAC, and ACV growth
Must-Have Qualifications:
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5–7+ years of experience in B2B demand generation, ideally within SaaS environments
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Proven track record of driving measurable pipeline growth and revenue impact
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Strong expertise in ABM strategies, marketing automation platforms (HubSpot preferred), and CRM systems
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Experience managing and optimizing large-scale paid digital campaigns
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Data-driven mindset with strong analytical and reporting capabilities
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Ability to collaborate cross-functionally and influence stakeholders at all levels
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Strong project management, communication, and leadership skills in fast-paced environments
Preferred Quali
📌 Head of Demand Generation (Ciudad de México)
🏢 Nearshore Business Solutions
📍 Ciudad de México
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