About the role

As a Product Analyst, you will be supporting the growth, engagement, and commercial success of SportyBet in Mexico by delivering high-quality analysis, market intelligence, and actionable insights. This role is responsible for deep-diving into data, conducting competitor research and benchmarking, and translating findings into clear recommendations for the Product Manager and wider product team.

You will combine strong analytical skills with deep local market understanding to inform product decisions in a fast-moving, regulated environment.

What you'll be doing
- Delivering regular and ad-hoc product analyses to support growth, retention, and monetization initiatives
- Conducting competitor research and benchmarking across local and international sportsbook products, features, and user experiences
- Analyzing user behavior, funnels, cohorts, and conversion metrics to identify opportunities and risks
- Monitoring market trends, regulatory changes, and local sports dynamics relevant to the Mexican market
- Translating data and research into clear insights, dashboards,



and recommendations for the Product Manager
- Supporting product discovery by validating hypotheses through data, experiments, and market insight
- Partnering closely with the Mexico Product Manager to inform roadmap priorities and trade-offs
- Collaborating with data, marketing, and operations teams to ensure consistent metrics and shared understanding
- Ensuring analysis and insights reflect local compliance and regulatory constraints

What you'll bring
- Based in Mexico
- Fluent in Spanish; strong English communication skills
- Proven experience in a Product Analyst, Data Analyst, or similar analytical role
- Experience analyzing digital products, ideally in sportsbook, gaming, fintech, or consumer apps
- Strong analytical skills with experience using data to drive decisions and recommendations
- Comfortable working with product metrics (funnels, cohorts, retention, LTV, conversion)

📌 Product Analyst (México)
🏢 Sporty Group
📍 México