a leading luxury hospitality and destination resort group is seeking a corporate director of group sales & strategic events to define and lead the commercial strategy for groups, conventions, incentive travel, executive retreats, destination events, and strategic partnerships across a portfolio of high-end resorts in mexico. This is a senior corporate role with a strong international focus. The successful candidate will be responsible for generating profitable group business, expanding the organization’s presence in key source markets, and positioning its destinations as leading options for corporate meetings, luxury events, incentives, and industry conferences.

position objective

develop and execute the long-term commercial strategy for the groups and events segment, driving revenue growth across multiple resort destinations. The role will lead business development, strategic partnerships, commercial performance, client experience, and revenue optimization in close collaboration with revenue management, marketing, resort operations, food & beverage, entertainment, weddings, and other key business areas.

key responsibilities

- develop and execute the long-term corporate sales strategy for groups, conventions, meetings, incentives, executive retreats, and destination events.
- generate new business from international and domestic markets, with a strong focus on corporate accounts, meeting planners, agencies, associations, and strategic partners.
- build and maintain relationships with key players in the mice and luxury hospitality industries.
- establish annual revenue goals and monitor conversion, profitability, adr, repeat business, account development, and ancillary revenue.




- identify new market opportunities and develop commercial offerings for low-demand periods.
- partner with marketing to create targeted campaigns, lead-generation strategies, and customer segmentation initiatives.
- lead, coach, and develop a high-performing commercial sales team.
- promote a culture of accountability, innovation, client service, and results.
- collaborate with revenue management to evaluate group opportunities, pricing strategy, displacement, and overall profitability.
- manage departmental budgets, forecasts, timelines, and commercial risks.
- represent the organization at industry events, trade shows, client meetings, and strategic business forums.

requirements

- bachelor’s degree in hospitality, business administration, marketing, finance, or a related field.
- advanced degree in business administration, strategic management, or a related discipline is preferred.
- at least 8–10 years of progressive commercial experience within luxury hospitality, destination resorts, group sales, mice, events, or international business development.
- proven experience in a senior leadership position with decision-making responsibility.
- strong background managing multimillion-dollar revenue portfolios.
- demonstrated success developing and implementing commercial strategies.
- experience selling complex destination resort products, preferably across multiple properties or destinations.




- established relationships within the corporate meetings, incentives, conventions, events, or luxury travel industries.
- solid understanding of group revenue management principles, pricing, profitability, and commercial performance metrics.
- experience leading multidisciplinary or geographically dispersed sales teams.
- proficiency with crm and hospitality sales platforms such as salesforce, delphi, cvent, or similar systems.
- executive-level negotiation, presentation, and communication skills.
- full professional fluency in english and spanish.
- availability to travel frequently and relocate, depending on the final location established for the position.

ideal background

- candidates will ideally bring experience from one or more of the following environments:
- luxury hotel groups or destination resorts
- international resort portfolios
- corporate group and convention sales
- mice agencies or destination management companies
- general sales offices or hotel representation companies
- convention centers or large-scale event organizations
- incentive travel and corporate events
- experience developing business from the united states, canada, latin america, europe, or other international source markets will be highly valued.

ubicación

the position is being recruited in the riviera maya market. The final work location and relocation expectations will be discussed directly with shortlisted candidates.

confidencialidad

this is a fully confidential recruitment process. Additional information regarding the organization, reporting structure, compensation package, and scope of the role will be shared directly with candidates selected for an initial conversation.

📌 Corporate director of group sales & strategic events (Cancún)
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