job description: business development manager

location: mexico

department: sales

reports to: director - sales & marketing - global

company overview

biotek is an emerging leader in the medical device industry, specializing in innovative product development in the field of sports medicine. With a presence across six continents, biotek continues to experience significant growth and demand for its products globally. While achieving integral reach, the company remains privately held and maintains a family-oriented culture that emphasizes quality and impact.

biotek’s mission is to empower clinicians through education, redefine mobility through purpose-driven innovation, and transform lives globally.

position summary

the business development manager is a pivotal role responsible for accelerating the growth of biotek's regional business. This position requires a dual focus: nurturing and expanding relationships with our existing distributor network while proactively identifying and onboarding new strategic partners (if required). A key component is to serve as the ambassador of biotek, engaging directly with key opinion leaders (kols) and key accounts to build brand awareness, drive market penetration, and foster long-term business development. A critical strategic element of this role is to conduct ongoing market analysis to ensure biotek's product positioning remains relevant, differentiated, and effective against the competition.

key responsibilities

1. Strategic market & competitive analysis:

- conduct continuous analysis of the competitive landscape, including competitor strategies, product launches, pricing, and market share.
- monitor regulatory changes, healthcare policies, and economic trends within the region that may impact business.
- synthesize market data, customer feedback,



and competitive intelligence to provide actionable insights to senior management.
- use market insights to identify potential threats and opportunities for biotek's product portfolio.

2. Product positioning & strategy:

- in collaboration with the product management/portfolio managers, develop and execute compelling product positioning and messaging strategy that differentiates biotek solutions in the region.
- tailor global marketing and value proposition materials to resonate with the specific needs and dynamics of the regional market.
- ensure all distributors, kols, and key accounts clearly understand and can articulate biotek's unique value proposition.
- provide feedback product management on regional market needs to influence future product development.

3. Distributor management & growth:

- serve as the primary point of contact and support for the existing distributor network.
- develop and execute joint business plans that incorporate strategic product positioning and competitive counter-strategies.
- provide ongoing training, not only on products but also on competitive advantages and effective sales tactics to win against key competitors.

4. New partner acquisition:

- identify, evaluate, and recruit new distribution partners to fill geographic or segment gaps, ensuring they have the capability to effectively position biotek against competitors.

5. Kol & key account engagement:

- build and maintain strong, long-term relationships with key opinion leaders (kols), surgeons, and key hospital accounts.
- leverage kol relationships to validate product positioning and gather advanced insights on clinical trends and competitor activities.
- organize educational events and workshops that highlight biotek's competitive advantages and clinical differentiators.
- be present and support national and international conferences, strengthen biotek’s brand positioning and equity.

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