OverviewDigital Advertising Specialist - ***** role at Somewhere.
Salary budget: $1,500-$2,500 USD/month (Full-Time, 40 hours/week).
Start Date: January **** (onboarding may begin earlier for the right candidate).
This role requires someone who is AI-native, analytical, strategic, and comfortable testing new ideas.
You'll work closely with our President, VP of Operations, and internal marketing team, but you will be the primary owner of digital ads performance.ResponsibilitiesPaid Search & Paid Media ExecutionDevelop and manage campaigns across Google PPC, Local Services Ads (LSA), and other platformsBuild and optimize search campaigns based on home-service buyer intent, seasonal patterns, and localized service offeringsReduce Cost-per-Lead and Cost-per-Booked-Job while increasing high-quality lead volumeCreate and test AI-enhanced ad copy, landing pages, headlines, and visual assetsSEO & Website PerformanceConduct keyword research for plumbing, sewer, septic, and emergency servicesOptimize website pages, landing pages, and content to drive improved rankings and conversionsRecommend and help implement website improvements (user experience, speed, structure)Monitor analytics, heatmaps, and performance dashboardsUse AI tools (ChatGPT, Gemini, automations) to create new ad tests and rapid iteration cycles, build marketing playbooks and optimization workflows,



and automate reporting and insight generationUnderstand how AI is transforming search-based lead generation and implement strategies that leverage these advancements for competitive advantageReporting & Data OwnershipBuild weekly and monthly dashboards reporting on: Spend, CPC, CPL, CTR; Booked Jobs, Revenue per Lead; Lead channel attributionProvide strategic insights and clear recommendations for improvementWork closely with ServiceTitan to ensure proper lead attribution and trackingQualifications3–5+ years of experience managing PPC/LSA/SEO for residential home-service businesses (plumbing, HVAC, electrical, restoration strongly preferred)Deep knowledge of Google Ads, LSA optimization, and SEO fundamentalsStrong analytical skills with the ability to interpret data and develop actionable insightsExperience with ServiceTitan, CallRail, HubSpot, or similar systems is a major advantageProficient with AI tools, automations, and AI-enhanced marketing workflowsComfortable operating in a fast-paced, entrepreneurial environmentExcellent English communication and documentation skillsSeniority and EmploymentSeniority level: Entry levelEmployment type: Full-timeJob function: OtherIndustries: Staffing and RecruitingReferrals increase your chances of interviewing at Somewhere by 2x
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📌 Digital Advertising Specialist - 17042 (Estado de México)
🏢 Somewhere
📍 Estado de México