As the Brand and Commercial Lead, you'll act as the creative strategist who makes everything work, amplifies what's already moving, and as a final brushstroke, sees it all come together in the numbers, crowning a masterpiece.
This is not a "manage the agencies and send the report" kind of role.
This is a build-it, scale-it, own-it kind of role, for someone with hands‐on experience building or operating a consumer brand in Mexico across multiple channels, where your fingerprints will be on every milestone that matters.
Responsibilities
Own the P&L; end to end and make the calls that move the number
Drive growth across DTC, Amazon, Mercado Libre, and a retail pipeline that is just getting started
Manage a network of external partners covering paid media, lifecycle marketing, fulfillment, UGC, and customer support, holding each one to clear performance standards
Track ROAS, CAC, conversion rate, and channel revenue, then turn that into something investors and partners can act on
Identify when a vendor or partner is not pulling their weight and move decisively
Navigate Mexican regulatory requirements as new distribution channels come online




Build out subscription, DTC, and retail activation strategies grounded in how Mexican consumers actually think and buy
Work directly with leadership on capital allocation and the two-year growth roadmap
Requirements
Fully bilingual in Spanish and English at a professional level
Hands‐on experience building or operating a consumer brand in Mexico across multiple channels
Comfortable owning a P&L; in a lean environment where every dollar has to work
Strong grasp of performance marketing metrics used to drive decisions, not decorate decks
Experience managing multiple agency partners at once and knowing the difference between one that delivers and one that makes excuses
High autonomy, low drama.
The playbook here is still being written and that is the point
Available for weekly in‐person meetings in or around Mexico City
Benefits
$5,000 to $7,500 USD/month base salary
Performance‐based bonus tied to revenue milestones
Equity stake in the company
Adaptable contractor structure
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📌 General Manager (Brand) (Estado de México)
🏢 Sur Global
📍 Estado de México