At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

We are seeking a strategic, creative, and data driven Brand Manager to lead the growth and development of a diverse brand portfolio across multiple markets. This role plays a critical part in shaping how our brands connect with consumers, bringing purpose, play, and storytelling to life while delivering strong commercial results.

The Brand Manager will own brand strategy and execution end to end, partnering closely with regional and global teams to deliver impactful 360° marketing campaigns, optimize investments, and build meaningful consumer experiences across all touchpoints.

A Day in the Life as a Brand Manager

Brand Strategy & Planning




- Develop and lead annual brand plans and long term strategic roadmaps in collaboration with regional and integral teams
- Define and drive brand positioning, value propositions, and key messages across all consumer touchpoints
- Monitor consumer insights, cultural trends, market dynamics, and competitive activity to identify growth opportunities

Integrated Marketing & Campaign Execution
- Lead the development and execution of 360° integrated marketing campaigns, including advertising, digital, experiential, PR, trade, and promotional initiatives
- Translate brand purpose and storytelling into compelling consumer facing activations that build equity and demand
- Partner with agencies and internal teams to ensure creative excellence and flawless execution

Retail, Sales & Cross-Functional Integration
- Work closely with Sales, Trade Marketing, and eCommerce teams to align brand strategies with channel specific ne

📌 Brand Manager (Ciudad de México)
🏢 Hasbro
📍 Ciudad de México