Search And Social Media Specialist, Ikea México (Xico)

Search And Social Media Specialist, Ikea México (Xico)

02 ago
|
Ikano-Retail
|
Xico

02 ago

Ikano-Retail

Xico

Search and Social Media Specialist, IKEA MéxicoFull-timeDepartment: Marketing & CommunicationThe IKEA vision is to create a better everyday life for the many people.
We do this by offering a wide range of well‐designed, functional home furnishing products at prices so low that as many people as possible can afford them.
We operate in Singapore, Malaysia and Thailand – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region.
We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.We work towards making sustainability a natural part of our everyday work.
We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.ResponsibilitiesSupport the ideation, production and implementation of SG social media deliverables, including planning, creation (stills/images, videos, animation, HTML programming, etc.) and execution of content; coordination of social engagement activities and events, aligning key messages, sourcing images, influencer engagement and ensuring alignment between social deliverables and other teams' channels; "social media listening" on owned channels – together with the CCC team.Keep a pulse on the latest trends and quickly apply them as topical ideas for IKEA.Liaise with SO Sales, e‐Commerce department, SO IKEA Food team,



and SO Corporate Comm to review accuracy of all content and product lists for search and social platforms.Liaise with the Web team to confirm that specific IRW pages are live and ready for communication on search and social.Manage and liaise with respective agencies/vendors for content development and production, where needed.Manage and liaise with media agencies for links (tracking link generation), publishing matters, search optimisation and relevant finance/admin matters.Deliver campaign design adaptation for respective social channels (resizing, etc.).
Contribute to and support the development of SEM and SEO optimisation while ensuring that the communication aligns with overall plans and the IKEA concept.Work closely with Marketing, SO Sales and e‐Commerce to secure or review product lists for SEM.Continuously update the theme booklet Marketing file when plans and visuals are confirmed, including involvement with agencies, updating post‐mortem decks and informing teams on what worked and what didn't.Support in PO creation, share approved POs with agencies for billing, update budgeting matters and other tasks required for the role/team.Support any other ad‐hoc matters.QualificationsHighly self‐motivated with a passion for social media communication and SEM/SEO to drive results with consistent messaging.Continually looking for ways to engage the audience through innovative social media content and good copy‐writing to drive visits through search.Passionate about online media and home furnishing with strong curiosity about consumers,



markets and trends.Highly collaborative with a strong sense of "togetherness" to achieve the goal.Inspirational in how you communicate and engage others in your plans.Knowledge of Photoshop / InDesign / and other job‐related software to facilitate simple video or animated content production.Knowledge of social media platforms guidelines and understanding of media.Knowledge of search engine marketing and optimisation, understanding of technicalities, and insights to online traffic generation.Knowledge of trends, proven solutions, translating integral into local market relevant/regional solutions that influence home furnishing and retailing.Knowledge of customers' living situations as well as their needs and frustrations in their everyday life at home in order to translate that into strong messaging.Knowledge of IKEA concept, brand objectives, values and vision, tone of voice.Budgetary experience – evaluate, monitor, follow‐up and adjust as needed.Strong multi‐tasking skills to work in a fast‐moving environment and meet tight deadlines.Possess a creative mindset and ability to challenge common ways of thinking.Flair for copy‐writing with IKEA's twinkle in the eye messages with good eye for creatives, image selection and layouts.Driven by generating efficiencies, customer insights, trends and media effectiveness.Possess analytical skills to follow up and measure performance of output and capture learnings to improve and move forward.Ability to understand the complexity of IKEA business and the role of commerciality as an integrated part of the business.Ability to communicate and share creative ideas, concepts and solutions and combine commercial, aesthetic and practical skills.Has the customers' interest at heart, is service‐minded and has a great sense of urgency.Create a trustful and creative environment.Please apply by 31/07/2026.#J-*****-Ljbffr

📌 Search And Social Media Specialist, Ikea México (Xico)
🏢 Ikano-Retail
📍 Xico

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