GENERAL PURPOSE OF JOBThe Sr.Associate, Search Investment is responsible for facilitating the placement of approved media plans, as well as confirming, monitoring and optimizing digital media orders to ensure the clients' advertising program is executed flawlessly.The successful Sr.Associate provides in-depth analysis that drives search strategy along with a high level of service to assigned accounts.The Sr.Associate also displays digital leadership by ensuring that the tactical execution of media planning, placement, and reporting (including post-buy and financial reconciliation) are handled with accuracy and timeliness.KEY RESPONSIBILITIESFacilitate building, launching and maintaining digital campaigns for assigned accounts across digital channel(s) in support of the paid media strategyExecute ongoing media activation and maintenance tasks, including but not limited to, account pacing, keyword analysis, optimization, forecasting, etc. as well as working with various internal/external teams to drive an exceptional client experienceUtilize strong analytical skills to extract insights from campaign data and provide well developed quantitatively based recommendations to accomplish client goals and objectivesAssist in development of media strategy and recommendationsCreate presentations, regular reporting,



and other documents for client use in the evaluation and approval of search campaignsEnsure flawless execution of assigned media buys by deploying best practices in digital operations and quality assurance for all campaign launch / modificationsProvide project management on projects / campaigns within the channel teamMonitor campaign performance through regular delivery reporting, ensuring buys are properly executed and troubleshoot issues that ariseConduct the analysis and interpretation of data trends and develop improvement solutionsActs as quality control for overall account outputCollaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflowsWatch and check search media trends, tools, technologies, and recommend direction for investment and implementationRepresent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as neededParticipate in vendor meetings with current and potential partnersCertificationsCertificates in Google and Microsoft platforms required; experience with other digital platforms a plusExperience2+ years relevant work experience in digital media / marketing with search experience; agency experience a plusExperience with Microsoft Office suite; foundational / practical experience with Excel a plusStrong relationships with publisher and technology partnersKnowledge of the importance and role of search within a media plan and how to leverage its strengthsProven ability to convert and implement strategic plan directions into flawless tactical executionsDemonstrated understanding of media planning concepts such as reach, frequency, frequency management, impression share, ROI, ROAS, and other KPIs#J-*****-Ljbffr

📌 Sr Associate, Investment, Search (Xico)
🏢 Quad
📍 Xico