Company Description Blue Trail Software is a general software development company specializing in sophisticated applications for mobile, web, and back-end platforms, as well as QA solutions.The team works with technology clients primarily on the West Coast of the USA, from ambitious start-ups to established industry leaders.With offices across the USA, Argentina, Mexico, Uruguay, and Spain, the company offers a multicultural, distributed work environment.Blue Trail Software is committed to agile, resilient operations and the empowerment of all stakeholders, emphasizing diversity, engagement, responsibility, and autonomy.The organization is long-term oriented and supports employees in building lasting careers within the company.Role DescriptionBlue Trail is seeking a Social Media Specialist who can build our online authority, trust, and visibility through a professional thought leadership storytelling approach.This is a strategic role, not about chasing trends, but about crafting a coherent narrative, amplifying our expertise, and improving our credibility across social platforms and professional networks.RequirementsCore Skills- Strong storytelling instincts and content strategy thinking.
- Ability to make complex or technical topics accessible and engaging.
- Strong writing and editing skills with high attention to detail.
- Strong understanding of brand consistency and positioning.
- Excellent organizational and planning skills.
- Ability to manage multiple content streams and deadlines.Communication & Collaboration- Fluent in written and spoken English.
- Comfortable collaborating with technical and non-technical stakeholders.
- Comfortable receiving feedback and iterating quickly.Industry Fit- Interest in tech, software, engineering, QA, AI, or consulting topics.
- Basic understanding of SEO, social performance metrics, and platform analytics.Nice to Have- Experience in tech, software, engineering, or consulting environments.
- Familiarity with LinkedIn as a primary B2B growth channel.




- Experience building authority-driven or thought-leadership content.What This Role Is Not- Not a meme account manager.
- Not influencer-style content.
- Not a trend-chasing, TikTok-only role.This is a credibility-building, brand-defining position focused on establishing BTS as a trusted authority and shortening the sales cycle through professional, consistent, and strategic social content.Key Responsibilities1.Social Media Strategy & Planning- Develop and execute a comprehensive social media strategy aligned with BTS' business goals.
- Translate BTS' technical expertise (engineering, QA, AI, UX) into clear, engaging content pillars.
- Plan and maintain monthly content calendars, ensuring narrative consistency.
- Monitor social media performance with regular SEO and engagement reports, adjusting strategy as needed.
- Identify opportunities to increase online visibility (e.g., creating profiles on DesignRush, Clutch, and other industry platforms).2.Content Creation & Social Media Management- Craft strong captions that balance technical accuracy, clarity, and warmth.
- Schedule and manage posts across LinkedIn (primary), X, Facebook, YouTube, and other relevant channels.
- Maintain consistent tone, style, and messaging across all content.
- Manage light community engagement where needed.
- Support the development of CEO LinkedIn content and thought leadership pieces, including managing profile and posting.
- Support internal posting on Instagram (employees' focus)3.Performance Monitoring & Iteration- Track metrics including engagement, reach, and qualitative feedback.
- Analyze SEO and social performance to inform content adjustments.
- Iteratively improve content to maximize visibility, credibility, and lead conversion potential.4.Collaboration & Cross-Functional Work- Work closely with Marketing and collaborate occasionally with engineers, QA, and UX teams to source content and insights.
- Coordinate with internal design and video teams to align content production.
- Support broader brand-building initiatives across departments.

📌 Social Media Marketing Specialist (Santiago de Querétaro)
🏢 Blue Trail Software
📍 Santiago de Querétaro