PurposeOF&EM; is looking for a proactive and hands-on Digital Marketing & Communications Specialist to support the Global MarComm team during a period of high activity and transformation.This role will play a key part in executing and optimizing digital initiatives across multiple channels, supporting content development, campaign delivery, and performance tracking.The ideal candidate combines strong operational skills with a data-driven mindset and the ability to work effectively in a integral, cross-functional environment.Key ResponsibilitiesDigital Campaign ExecutionSupport the planning and execution of multi-channel digital campaigns (web, social media)Coordinate with internal stakeholders and external agencies to ensure timely and high-quality deliveryAdapt global content for different regions, audiences, and channelsContent & Website ManagementCreate and edit digital content aligned with brand guidelines and tone of voiceSupport website updates and content publishing via CMS (e.g. Contentstack)Ensure content consistency, accuracy, and SEO alignment across digital platformsSocial Media & Editorial PlanningContribute to the development and execution of editorial calendarsSupport social media content creation (including visuals), scheduling, and monitoringTrack engagement and suggest improvements to increase visibility and impactPerformance Tracking & ReportingMonitor and analyze campaign performance (traffic, engagement,



conversions)Prepare regular reports with clear insights and actionable recommendationsSupport continuous optimization of digital activities based on dataCross-functional CollaborationWork closely with Business Units, regional teams, IT, and external partnersSupport alignment across global stakeholders and ensure consistency in executionContribute to ongoing digital and content-related projectsKnowledge and Experience requiered3–5 years of experience in digital marketing and/or communicationsFluent in English (mandatory); proficiency in Spanish and a third language is highly appreciated.Solid understanding of core digital channels: SEO, social media, webExperience working with CMS platforms and basic knowledge of CRM systems (e.g. is a plus)Good knowledge of paid media (Google Ads, LinkedIn Ads)Knowledge of graphic design tools (e.g., Adobe Creative Suite).
Familiarity with marketing automation toolsInterest/basic knowledge in AI tools applied to marketing and content creationStrong analytical mindset with the ability to interpret data and derive insightsA hands-on contributor who can quickly integrate into the team and deliver from day oneA collaborative team player able to work across regions and functionsSomeone who combines execution excellence with a continuous improvement mindsetProactive, detail-oriented, and solution-driven with excellent organizational and time management skills.

📌 Digital Marketing & Communications Specialist (18 Months) (Xico)
🏢 Orbia Fluor & Energy Materials
📍 Xico