About the Company
Bydrec, Inc. is a California-based company that connects top Tech talent from Latin America with U.S. companies looking to expand their development teams. Learn more at
bydrec.com
.
About the Role
This role supports regional field marketing initiatives for a integral organization that works closely with enterprise and IT-focused teams across LATAM. It offers high visibility, regional impact, and close collaboration with Field Marketing and LATAM Marketing leadership.
The Field Marketing Specialist will be responsible for supporting LATAM field marketing efforts, including event logistics, vendor coordination, and digital marketing execution. This role partners closely with Field Marketing leaders to ensure consistent branding, strong operational execution, and measurable campaign performance across Mexico and LATAM.
Location:
Guadalajara, Mexico
Work Model:
Hybrid
Key Responsibilities
Event Planning & Vendor Management (LATAM):
Conduct comprehensive research to identify venues aligned with event objectives and requirements.
Establish and maintain direct relationships with vendors to ensure seamless communication and collaboration.
Coordinate with vendors during pre-event phases to ensure timely and successful event execution.
Manage Purchase Order (PO) requests to support smooth logistical and operational processes
Digital Marketing & Operations:
Create, manage, and update landing pages using
Swoogo
to support event marketing initiatives.
Lead and consolidate the LATAM digital and social marketing plan in collaboration with Field Marketing leadership.
Capture and curate content during in-person events for pre- and post-event marketing use.
Create engaging content for LATAM social media channels and ADEs to drive visibility and engagement.
Oversee content translation from English to Spanish, ensuring brand consistency across all assets.
Provide on-the-ground operational support to the LATAM Marketing Manager to ensure smooth execution of activities.
Develop and execute digital marketing strategies focused on
Mexico
, supporting regional growth and online engagement.
Build and execute
Eloqua campaigns
to streamline marketing operations and improve efficiency.
Support campaign creation and tracking in
Salesforce (SFDC)
, including MF and OT campaigns.
Develop expertise in
BEACON reporting and waterfall analysis
in collaboration with Field Marketing leadership.
Required Skills & Experience
Experience in field marketing, event marketing, or marketing operations within LATAM.
Strong experience coordinating events and managing vendors.
Hands-on experience with
Swoogo, Eloqua, and Salesforce (SFDC)
.
Strong organizational skills with the ability to manage multiple initiatives simultaneously.
Excellent communication skills and attention to detail.
Fluent in
English and Spanish
(Portuguese is a plus).
Ability to work in a
hybrid model
based in Guadalajara, Mexico.
English level B2+ or advanced C1 (spoken and written)