The Company:
Birdman is on a roll! We're a fast-growing plant-based food company, dedicated to making healthier, sustainable, and cruelty-free food choices a breeze. With our mouthwatering and nourishing plant-based products, we're winning over the hearts (and taste buds) of customers everywhere. Get ready, because the global plant-based revolution is just getting started and it's going to be epic! We're on the lookout for the absolute best talent to help us fulfill our promise, expand our reach, and have a massive impact on the planet and people's lives. Join us and let's create some plant-powered magic together!
? Why Birdman
Birdman is one of Mexico's fastest-growing consumer brands, redefining performance and wellness through innovation, authenticity, and sustainability. As market leaders in Mexico and now expanding globally, we're building a movement, not just a brand, that inspires a new generation of conscious consumers.
? Role Overview
We're looking for an
Experiential Marketing & Activations Specialist
to bring the Birdman brand to life through unforgettable experiences, events, and activations. You'll also bring strong
analytical, tech-savvy, and process-oriented thinking
to manage and track hundreds of activations through our
Birdies program at scale
— building the structure and visibility that make creativity repeatable. You'll lead all event execution, develop our
Birdies ambassador program
, and oversee
merchandising and trade assets
(booths, swag, PR kits, etc.) for Mexico and the U.S.
You will report to the Brand Marketing Manager – Mexico, with a dotted line to the U.S. Brand Marketing Manager, operating from HQ with a global footprint. This position calls for a resourceful, hands-on leader who thrives in fast-paced, high-growth environments and combines creativity with operational discipline.
What Makes This Role Unique
This is not a maintenance position. It is a builder role where you will design, scale, and professionalize experiential marketing at Birdman,



setting the foundation for how our brand connects with consumers worldwide. For the right person, this is a career-accelerating opportunity to lead major brand initiatives, gain international exposure, and grow into a future senior brand leader within one of Mexico's most ambitious global companies.
? Key Responsibilities
Plan and execute
brand activations, events, and trade shows
in Mexico and the U.S.
Lead and scale the
Birdies ambassador program
, inspiring and managing field teams and activators.
Oversee
sourcing and production
of branded materials: merchandise, uniforms, PR kits, displays, trade booths, and event setups.
Manage
procurement processes
: requisitions, RFQs/RFPs, cost comparisons, purchase orders, and approvals.
Negotiate with vendors to ensure
high-quality, cost-efficient, and on-brand execution
.
Collaborate cross-functionally with Brand Managers, Social, and Operations to ensure consistency and excellence.
Measure
KPI and ROI
of each activation and report results and learnings.
Support
U.S. events and launches
, ensuring global consistency and local relevance.
? The Idóneo Candidate
You are both a builder and a doer, someone who turns ideas into powerful brand experiences. You combine creative instinct with business acumen, understanding that every activation must inspire and deliver measurable results. You thrive in dynamic environments, lead with charisma and influence, and take pride in executional excellence.
? Must-Have Requirements
3–5 years of experience
in
experiential marketing, brand activations, or event production
, ideally within CPG, wellness, lifestyle, or food/beverage brands.
Proven success in




executing large-scale activations, events, or trade shows
, from concept to post-event ROI analysis.
Background in top BTL or 360° agencies
or
brand-side experience
leading experiential or trade marketing initiatives.
Strong aesthetic sense and attention to detail
, able to translate brand positioning into premium, on-brand experiences.
Exceptional negotiation and vendor management skills
, with a proven track record of achieving extraordinary results with limited budgets.
Procurement and purchasing expertise
, including RFQs/RFPs, cost comparisons, vendor evaluation, and budget tracking.
Charisma and natural leadership
, with the ability to influence and inspire cross-functional teams, ambassadors, and agencies without formal authority.
Analytical and process-oriented mindset
, able to structure, track, and optimize hundreds of activations simultaneously.
Tech-savvy
, proficient in digital collaboration tools (Sheets, Asana, Notion, Airtable, or similar).
Ability to
combine creativity with operational discipline
— turning ideas into scalable, measurable programs.
High flexibility to travel frequently
(national and international) and to
work evenings and weekends
as required by event schedules.
Fluent English (C1)
and
native Spanish
, required for daily collaboration with U.S. and HQ teams.
Based in Guadalajara (HQ)
or willing to relocate.
? Nice-to-Have Requirements
Experience in
wedding, social, or premium event production
, with strong creative and logistical capabilities.
Exposure to
global or regional brand environments
, collaborating across multiple markets.
Experience producing or sourcing
merch, trade booths, uniforms, PR kits, or packaging.
Familiarity with
procurement or ERP systems
(requisitions, approvals, budget control).
Experience in
field or ambassador programs
similar to Birdies.
Background in
fitness, wellness, or sustainable consumer brands.

📌 Experiential Marketing & Activations Lead (Guadalajara)
🏢 Birdman
📍 Guadalajara