We are:
Wizeline, a global AI-native technology solutions provider, develops cutting-edge,
AI-powered
digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of
growth, collaboration,
and
impact.
With the right people and the right ideas, there's no limit to what we can achieve
Are you a fit?
Sounds awesome, right? Now, let's make sure you're a good fit for the role:
Key Responsibilities
As a Marketing Operations Specialist, you will:
Leads the end-to-end technical implementation of A/B and multivariate experiments across web and mobile platforms
Translates strategic personalization requirements into precise targeting and segmentation logic within experimentation tools
Owns deployment, QA, and validation of testing campaigns, ensuring statistical integrity and accurate audience allocation
Manages and governs the Tag Management System to ensure reliable deployment of marketing, analytics, and third-party tags
Partners with IT to standardize the digital Data Layer and support integrations across MarTech and core systems
Ensures web implementations follow SEO best practices, performance standards, and accessibility guidelines
Builds and maintains advanced CMS components to support experimentation, personalization, and tracking needs
Ensures analytics tagging accuracy and conducts regular audits to maintain data consistency and reporting reliability




? Qualifications
5 to 7 years of experience in Experimentation Tools: Expert in Adobe Target, Optimizer...
Mastery in Tag Management tools like Adobe Launch or Google Tag Manager (GTM).
Strong JavaScript, HTML, and CSS skills for custom test implementation.
Knowledge of data layers and tracking pixels (Adobe Analytics/GA4).
Data-Driven Mindset: Ability to interpret statistical significance and test results.
Agility: Comfortable working in a high-velocity environment where tests are launched and iterated on daily.
Collaboration: Working closely with UX/UI designers to ensure technical builds match visual requirements
Preferred Qualifications
AI Tooling Proficiency
: Leverage one or more AI tools to optimize and augment day-to-day work, including drafting, analysis, research, or process automation. Provide recommendations on effective AI use and identify opportunities to streamline workflows
Experience with DCO (Dynamic Content Optimization
)
engines (like DV360, Adobe)
Knowledge of Server-Side Tagging (to bypass ad-blockers/cookies).
Background in UX/UI Design Principles.
Experience with Adobe Experience Platform (AEP).
What we offer:
A High-Impact Environment
Commitment to Professional Development
Versátil and Collaborative Culture
Global Opportunities
Vibrant Community
Total Rewards
*Specific benefits are determined by the employment type and location.
Find out more about our culture
here
.

📌 Marketing Operations Specialist (Optimization) (México)
🏢 Wizeline
📍 México