We are seeking a high-performing
Senior Manager, Ecommerce
to own optimization and performance across our
US and Canadian Shopify sites
. This role will focus heavily on
conversion rate optimization (CRO), onsite merchandising, and ecommerce analytics
, with clear ownership of revenue-driving initiatives across the full customer journey.
The adecuado candidate is both
strategic and hands-on
—someone who can identify opportunities through data, execute structured testing, and partner effectively with cross-functional teams (Marketing, Creative, Developers, CX, and Operations) to deliver best-in-class onsite experiences.
Key Responsibilities
Ecommerce Performance & Optimization
Own the
day-to-day performance
of the ecommerce sites (US + Canada), focused on
conversion rate, AOV, and revenue growth
.
Analyze onsite behavior including
traffic trends, funnel drop-offs, PDP performance, onsite search, cart, and checkout
to uncover optimization opportunities.
Develop and execute a structured
CRO roadmap
, aligned with business goals and seasonal priorities.
Plan, run, and evaluate
A/B tests
across key site areas including PDPs, PLPs, homepage, navigation, bundling, and promotions.
Onsite Merchandising & Customer Experience
Own onsite merchandising strategy including:
Collections and product hierarchy
Recommendations/cross-sells
Badging and promotional placements
Content positioning and product storytelling
Translate marketing campaigns, product launches, and promotions into high-performing
onsite experiences
, in partnership with Marketing and Creative.
Partner with CX and Operations to ensure
smooth customer journeys
, clear onsite communication, and minimal friction across the purchase experience.
Data, Reporting & KPI Ownership
Build and maintain dashboards and reporting systems to monitor key ecommerce KPIs (conversion, AOV, revenue, funnel performance, test impacts).
Communicate insights clearly and effectively to internal stakeholders to guide decision-making and prioritization.




Track performance against targets and continuously refine strategy based on results and learnings.
Cross-functional Leadership & Execution
Work closely with web developers to:
Provide clear briefs and requirements
Prioritize technical workstreams
Define acceptance criteria
QA site changes and customizations
Drive efficient execution in a fast-moving environment with limited existing structure.
Stay current on ecommerce best practices and identify opportunities to pilot new tools, including
AI/automation workflows
to streamline operations and performance.
What Success Looks Like in This Role
Conversion rate improves through consistent high-quality testing and optimization.
Onsite merchandising becomes more structured and revenue-driven.
Clear KPI visibility across the funnel with accurate reporting and actionable insights.
Efficient cross-functional execution that results in better site performance and customer experience.
5+ years of experience
in ecommerce management, growth, or CRO within
DTC ecommerce brands
.
Strong track record improving
conversion rate and revenue
through testing and optimization.
Hands-on experience with
Shopify
(or similar ecommerce platform).
Strong familiarity with ecommerce analytics and CRO tools such as:
Google Analytics (GA4 preferred)
Heatmaps/session recordings
A/B testing platforms
Strong data skills: ability to build reports, extract insights, and communicate findings effectively to stakeholders.
Proven experience with onsite merchandising and aligning site experiences to marketing initiatives.
Ability to manage technical execution with developers through briefs, QA, and structured rollout processes.
Highly organized with strong project management skills, attention to detail, and ownership mindset.
Bonus Points
Experience with BI tools such as
Looker, Tableau
, or similar.
Experience in
fashion/accessories
or other highly visual and launch-driven ecommerce categories.
Exposure to AI tools/workflows that improve ecommerce efficiency, merchandising, analytics, or optimization systems.

📌 Senior Ecommerce Manager (México)
🏢 Activate Talent
📍 México