? Why Birdman
Birdman is one of Mexico's fastest-growing consumer brands, redefining performance and wellness through
innovation, authenticity, and sustainability.
After building a strong foundation at home, we are now scaling into the
U.S.—the most competitive and opportunity-rich wellness market in the world.
? Role Overview
This is a
once-in-a-lifetime opportunity
to own Birdman's U.S. brand agenda and
build a leading health & wellness brand from the ground up.
As
Senior Brand Marketing Manager – U.S.
, you will take full ownership of
strategy, positioning, P&L;, consumer insights, experiential marketing, PR, partnerships, product innovation, launches, and brand building.
You'll be the
voice of Birdman in the U.S.
, responsible for writing the next chapter of a category-defining brand's growth story.
⚡
Important disclaimer:
Birdman is a
hypergrowth company.
The pace is fast, the stakes are high, and the pressure is real. This isn't a role for everyone. We are looking for a
strategic hustler
—creative yet highly
results- and metrics-oriented
—who can set strategy, track performance rigorously, and roll up their sleeves to execute. For the right profile, the upside is unmatched:
massive personal growth, high visibility, and the chance to build a leading health & wellness brand in the U.S. from scratch.
? The Adecuado Candidate
The ideal candidate is a
rare hybrid marketer
—a
brand builder with cultural instinct and creative vision
, combined with the rigor of a
metrics- and results-driven operator.
You thrive in
fast-paced, high-pressure environments
, and you know how to both
craft brand strategy and roll up your sleeves to execute flawlessly.
You understand the U.S. consumer deeply, ideally from having lived and worked in the market, and you bring experience in shaping brands that win in retail, social, and experiential spaces. You inspire partners and agencies to deliver at the highest level,



while staying relentlessly focused on performance, impact, and growth. Above all, you bring a
growth mindset, resilience, and the ambition to build Birdman into a leading health & wellness brand in the U.S. from scratch.
Key Responsibilities
Define and own Birdman's
brand strategy and positioning
for the U.S., ensuring cultural relevance and competitive differentiation.
Manage
brand P&L; and budgets
, balancing investment with ROI and growth targets.
Lead
product innovation and go-to-market
for the U.S., shaping pipeline needs and adapting launches to the local market.
Drive
experiential marketing, activations, PR, and influencer partnerships
to build awareness and engagement.
Identify, negotiate, and activate
co-branding and strategic partnerships
with retailers and wellness/lifestyle brands.
Leverage
consumer and market insights (Nielsen, IRI, SPINS, brand tracking, consumer research)
to guide brand and innovation decisions.
Ensure
social and digital marketing alignment
, partnering with Performance Marketing and Social teams so that brand campaigns flow seamlessly across retail, ecommerce, and social channels.
Partner cross-functionally with
Sales, Performance Marketing, and HQ
to deliver an integrated growth strategy.
Lead agencies and partners directly, with the opportunity to
build a U.S.-based brand/experiential team
over time.
? Must-Have Requirements
Proven experience owning brand strategy and execution in the U.S.
(6–10 years in brand marketing).
Track record of delivering measurable, metrics-driven results




(market share growth, revenue impact, successful launches).
Hands-on P&L; and brand budget management.
Strong experience in U.S. retail/shopper marketing,
ideally across key accounts (Costco, Sprouts, Whole Foods, etc.).
Native or fully fluent English (C2),
ideally with professional experience
living and working in the U.S.
Proficiency in analytics & insights
(Nielsen, IRI, SPINS, brand tracking tools).
Ability to lead agencies, inspire cross-functional partners, and eventually build a small U.S. team.
Strong data literacy:
able to analyze business cases, build ROI models, and interpret dashboards (Excel/Sheets, BI tools).
? Nice-to-Have Requirements
Experience working cross-border
between Mexico and the U.S. (or other international HQ/market structures).
Experience in wellness, natural/organic, food & beverage, or lifestyle brands.
Proven success in co-branding or retail partnerships
(brand collaborations, retailer exclusives, joint activations).
DTC/ecommerce brand marketing experience
in addition to retail.
Spanish proficiency
to collaborate more closely with HQ and regional teams.
Preferred location: Guadalajara, Mexico (HQ),
with frequent travel to the U.S. U.S.-based candidates with strong U.S. expertise will also be considered.
The Company:
Birdman is on a roll! We're a fast-growing plant-based food company, dedicated to making healthier, sustainable, and cruelty-free food choices a breeze. With our mouthwatering and nourishing plant-based products, we're winning over the hearts (and taste buds) of customers everywhere. Get ready, because the global plant-based revolution is just getting started and it's going to be epic! We're on the lookout for the absolute best talent to help us fulfill our promise, expand our reach, and have a massive impact on the planet and people's lives. Join us and let's create some plant-powered magic together!

📌 Us Sr. Brand Marketing Manager (Guadalajara)
🏢 Birdman
📍 Guadalajara