monthly budgets with a focus on profitability. Are you ready to build something meaningful?!
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Take flight at Birdman!
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Are you ready to take your financial leadership to new heights? Join Birdman, the leading plant-based supplements and food company in Mexico, and be part of the integral plant-based revolution. Birdman is on a mission to encourage healthier, more sustainable, and cruelty-free food consumption through delightful and nutritious plant-based products. With consistent growth exceeding 100% YoY for the last 9 years, Birdman is poised to become Mexico's next unicorn.
Be part of this exciting journey with us!
?The Role
We are looking for a results-driven professional with a sharp analytical mindset and a passion for efficiency. If you enjoy diving into data, managing budgets, and making strategic decisions backed by models and metrics, this role is for you. You will have a direct impact on the profitable growth of a fast-scaling international eCommerce brand.
Responsibilities
Plan, execute, and optimize campaigns across marketplaces
Execute and optimize PPC campaigns on Amazon, Walmart, and Costco.
Design and update performance models (ACOS, TACOS, RPC, LTV/CAC).
Monitor daily and monthly budgets with a focus on profitability.
Analyze keyword, product, and seasonality trends to recommend actions.
Calculate and control daily, campaign,



and platform-specific budgets with a strong emphasis on strict expense control.
Manage advertising budgets by channel, product line, and category.
Implement automation rules to ensure scalable and efficient ad operations.
Perform deep analysis of campaign performance to surface actionable insights.
Present learnings and strategic recommendations to commercial and finance leadership.
Experience:
5+ years of experience in data analytics, strategic & financial planning.
Advanced Excel skills; Power Query knowledge preferred. Experience with BI tools (Power BI) is a plus.
Design and update performance models (ACOS, TACOS, RPC, LTV/CAC).
Working with monthly budgets with a focus on profitability.
Commercial knowledge (P&L;, advertising investment with an understanding of business P&L;, consumer goods or pharma or similar categories)
Experience with campaign analysis SQL databases to manage, store, and transform data, with a solid understanding of data structure and storage principles
Analysis of campaign performance, results and
Proven track record with eCommerce ad platforms.
Degree in Actuarial Science, Finance, Economics, Engineering, or similar.
Advanced English proficiency.
? Ready to level up your impact with Birdman?
Apply now and help shape the future of plant-based innovation???

📌 Ecommerce Data Specialist (Guadalajara)
🏢 Birdman
📍 Guadalajara