Job Title: Creative Strategist Contractor Fee: $3,000
- $3,500/month (USD) Work Arrangement: Remote Engagement Type:
Independent Contractor Commitment: Full-time (Approx. 40
hours/week) Company Overview: Tidal is a Direct Placement Agency
that helps job seekers find job opportunities for real growth. We
work with stable, responsible businesses that are experienced in
remote hiring and are excited to welcome international team
members. Tidal is owned and operated by consumer brand owners and
operators. We have experience in offshore team-building and aim to
help businesses leverage global talent. About This Role: We're
hiring a Creative Strategist to support a growing DTC medical
apparel brand that sells compression socks and scrubs through
Facebook and Instagram. In this role, you'll research customers,
identify what motivates them to buy, develop ad concepts and
creative angles, write direct-response copy, create creative
briefs, and help improve landing pages. We're looking for someone
who understands customer psychology, enjoys testing new ideas, and
can turn research and performance insights into winning ads and
funnels that drive growth. Key Responsibilities: Own the strategic
direction behind assigned funnels from ad concept through landing
page experience. Conduct deep market research across Reddit, TikTok
comments, Amazon reviews, competitor ad libraries, YouTube ads,
Meta Ad Library, and other customer conversation channels. Develop
a deep understanding of assigned customer personas, including
emotional drivers, language patterns, objections, and buying
triggers. Write high-converting direct response copy, including:
Hooks Scripts VSL frameworks UGC concepts and structures Create
detailed creative briefs designed to produce high-performing video




and static advertisements. Propose and plan landing page A/B tests,
including: New creative angles Section revamps Copy treatments
Structural improvements Analyze performance data to identify
optimization opportunities and future testing priorities.
Collaborate closely with internal stakeholders to align offers,
messaging, creative angles, and funnel strategy.
Software/Platforms/Tools: ChatGPT, Claude, Perplexity, or similar
AI tools Meta Ads Manager Google Docs, Sheets, and Slides
Competitor research and ad intelligence tools Slack and Zoom
ClickUp, Asana, Trello, or similar project management tools Google
Sheets or Microsoft Excel Qualifications: 2+ years of experience in
Creative Strategy, Performance Creative, Direct Response Marketing,
or a similar role. Portfolio, case studies, or examples of creative
work that contributed to measurable business or advertising
results. Experience working with DTC, eCommerce, or consumer
brands. Strong written and verbal English communication skills.
Comfortable working independently in a fast-paced remote
environment. Strong organizational and project management skills
with the ability to manage multiple priorities simultaneously.
Comfortable collaborating with cross-functional teams, including
creative, media buying, growth, and leadership teams. Resourceful,
proactive, and highly accountable with a strong sense of ownership.
Nice to have: Experience with landing page optimization and A/B
testing. Familiarity with health, wellness, medical apparel, or
consumer product brands. Experience working with founder-led
businesses or fast-growing DTC brands. Shift Schedule : Monday to
Friday, adaptable working hours with required overlap during
Australian or US business hours for check-ins

📌 MEX - Creative Strategist (Ciudad de México)
🏢 Tidal
📍 Ciudad de México