Full-Time | Direct Response | High-Impact Growth Role
About the Role
We are building a category-defining lifestyle brand in the pet space and are looking for a
Performance Creative Strategist
who understands that creative is the growth engine.
Your work will directly influence millions in paid media spend and materially impact revenue. You will collaborate closely with a Senior Creative Strategist and video editors to transform deep consumer insight into high-converting paid social creative.
This role is not about aesthetics. It's about measurable performance.
Role Overview
Your responsibility is to understand what makes the customer act — and translate that into creative that scales.
You will:
Identify motivations, objections, and psychological triggers
Develop structured creative concepts rooted in consumer psychology
Own the full lifecycle of performance ideation — from research to execution
Continuously iterate based on performance data
Core Responsibilities
Creative Strategy & Execution
Develop original performance-driven creative concepts
Write high-converting hooks, scripts, angles, and detailed briefs for editors
Generate new concepts consistently and iterate on winning angles
Build creative around structured hypothesis testing




Consumer Research & Psychology
Conduct deep research into customer personas and emotional drivers
Analyze reviews, comments, competitors, and market trends
Identify objections and buying triggers
Align creative to awareness stages and psychological frameworks
Platform & Performance Expertise
Deep understanding of
Meta
advertising ecosystem
Familiarity with Meta's Andromeda system and creative-driven scaling
Build creatives optimized for algorithmic distribution and broad targeting
Analyze performance data and refine strategy based on insights
Collaboration
Work directly with video editors to execute concepts to a high standard
Collaborate closely with senior strategy leadership
Move fast, iterate often, and respond to performance feedback
Requirements
Proven experience developing performance creatives for Meta
Strong understanding of consumer psychology and direct response marketing
Ability to write high-converting hooks and scripts
Experience with awareness stages, persona development, and structured creative testing
Strong independent thinking and idea generation
Ability to operate quickly in a performance-driven environment

📌 Performance Creative Strategist (México)
🏢 Activate Talent
📍 México