We're looking for a highly analytical and structured
Media Strategy & Investment Manager
with strong expertise in
offline media
and an integrated strategic mindset. This role is key to designing, executing, and optimizing on/offline media investment, ensuring efficiency, incremental impact, and consistency across message, format, and channel.This position requires someone
operationally strong
, with an agency mindset. If you enjoy connecting numbers with brand storytelling and staying constantly up to date in a fast-evolving media landscape, this role is for you.
Challenges that await you:
Design and execute
on/offline media investment strategies
based on TRPs, CPR, CPA, incremental reach, and efficiency metrics.
Lead the media plan, maximizing
effective reach, optimal frequency
, and cross-channel synergies between ATL and digital.
Analyze data from
HR Ratings, TGI, Nielsen, Comscore
, and other market sources to recommend the optimal media and format mix.
Manage and optimize
media value-adds
, including added value, sponsorships, special placements, and integrations.
Oversee creative performance from a strategic lens, ensuring consistency across
ATL, offline, and digital campaigns
.
Work closely with Finance on
budget planning, investment control, and media negotiations
.
Translate complex data and market insights into
clear, actionable recommendations
for leadership.




Collaborate with internal teams and agencies while maintaining the capability to operate independently and hands-on when needed.
What makes you a great fit:
4+ years of experience
in media planning, media strategy, and/or media buying.
Strong
agency background
(media agencies preferred), with the ability to operate independently without relying entirely on agencies.
Highly
analytical and structured mindset
, comfortable working with numbers and performance metrics.
Deep understanding of
offline media buying dynamics
and how they integrate with digital channels.
Strong command of
media measurement tools and data sources
(TGI, Nielsen, Comscore, HR Ratings).
Sensitivity to
communication, formats, editorial context, and brand storytelling
.
Hands-on profile, willing to operate at execution level while thinking strategically.
Curiosity and commitment to
continuous learning
, staying updated through courses, tools, and new methodologies beyond formal education.
Advanced English
(mandatory).
Bachelor's degree MKT or related.
Nice to Have:
Experience working with
databases, data visualization tools, and data storytelling
.
Familiarity with programming languages or advanced analytics tools (not a must, but a strong plus).
Experience working within a
brand after coming from an agency
environment.
Knowledge of
Mexican TV media buying
and local market dynamics (strong plus).

📌 Media Strategy & Investment Manager (México)
🏢 Plata Card
📍 México