03 ago
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Comrade Digital Marketing
|
Ciudad de México
03 ago
Comrade Digital Marketing
Ciudad de México
About Comrade Digital Marketing We are a mid-sized
marketing company established in 2008 and headquartered in Chicago.
We provide search marketing services, namely SEO, GEO, PPC, web
design and development. And we do it well! We have an amazing team
with very low turnover because we all love it here. There are many
reasons why we love working here, but most importantly: We love the
people we work with We are always growing professionally,
individually, and as a team Our management team is great
(respectful, fair, and adaptable when needed) Our work is
interesting, dynamic, and not mired in managerial bureaucracy Our
compensation is strong Lastly, because our team is not huge, each
of us creates a real impact on our clients and everyone on the
team. The position is open for candidates across LATIN AMERICA.
About the Role Our websites are primary revenue engines for lead
generation. This role exists to centralize ownership of conversion
rate optimization and create a structured, repeatable approach to
improving how visitors convert into qualified prospects. Today, CRO
efforts are spread across marketing, design, and development. We
want to bring that function under one owner who can establish
strategy, prioritize experimentation, and drive measurable business
results across the Comrade Digital Marketing and Grow Law brands.
What You'll Own Conversion optimization across Comrade Digital
Marketing and Grow Law websites CRO and UX audits across key
landing pages and funnel stages A structured experimentation and
A/B testing roadmap Funnel and user journey optimization Lead
quality and conversion efficiency improvements Cross-functional
implementation of UX recommendations with marketing, design, and
development teams Key Responsibilities Own and improve website
conversion performance across internal digital properties Develop
and execute a structured CRO and experimentation roadmap Launch,
monitor, and analyze A/B tests and implement winning variations Map
and optimize user journeys and conversion funnels end to end Audit
and improve analytics infrastructure, including GA4, GTM, heatmaps,
and event tracking Identify user friction points and behavioral
bottlenecks through data analysis Partner with developers,
designers, content, SEO, and marketing teams to implement UX
improvements Produce CRO reports and strategic insights tied to
measurable business impact What Success Looks Like In the first 6
to 12 months, success will be measured by clear performance
outcomes, including: Increased visitor-to-lead conversion rates
Increased demo or booking requests Increased qualified lead
generation Optimized landing pages across Comrade Digital Marketing
Stronger funnel structure and conversion paths across the website
Actionable CRO recommendations for Grow Law, including major UX
improvements or guidance on a new website structure if needed What
Were Looking For Must-Haves 5+ years of experience in CRO, UX
optimization, or growth experimentation Proven success improving
website conversion rates with measurable results Case studies or
examples showing clear conversion improvements Experience with B2B
or professional services websites Strong experience with GA4,
funnel analytics, and experimentation frameworks Hands-on
experience running A/B tests and interpreting results Experience
with heat mapping tools such as Microsoft Clarity, Hotjar, or
similar Strong English communication skills Nice to Have Experience
optimizing lead generation funnels Experience working with digital
marketing agencies or marketing companies Strong familiarity with
Google Tag Manager and event tracking Experience collaborating
closely with UX/UI designers Experience working with U.S.-based
markets or clients Ideal Candidate Profile You will thrive in this
role if you bring: A strong analytical and data-driven mindset
Strategic thinking with hands-on execution ability A strong sense
of ownership Curiosity and a test-and-learn mentality The ability
to connect user behavior, funnel performance, and revenue impact
This role is not a fit for candidates who come purely from visual
design without CRO ownership, or who cannot demonstrate measurable
optimization outcomes. Team and Collaboration You will work within
the Internal Marketing team and collaborate closely with: Marketing
leadership Internal marketing project managers Developers and
designers Content and SEO teams Our culture is entrepreneurial,
performance-driven, and data-focused. We value ownership,
experimentation, and measurable business outcomes. Tools and Tech
Stack You may work with tools such as: GA4 Google Tag Manager
Microsoft Clarity and other heatmapping tools A/B testing platforms
Figma Marketing analytics and reporting tools
📌 Senior UX CRO Strategist - Full-Time - Remote (Ciudad de México)
🏢 Comrade Digital Marketing
📍 Ciudad de México