BA Global Talent is looking for a qualified
professional to join a dynamic team as a Marketing Specialist in
LATAM or The Caribbean. You will play a crucial role supporting a
integral B2B and B2C strategic communications and digital marketing
agency that specializes in positioning Fortune 500 companies and
high-growth startups as industry leaders through data-driven
solutions and culturally relevant content. This role is ideal for a
performance-driven marketer with strong visual design skills and
recent, active creative execution experience , to ensure campaigns
are both data-driven and creatively compelling. You would be
joining a fantastic group of people who not only demonstrate their
belief in BA and its mission but also deliver fantastic results. If
you are a self-starter and can thrive in a fast-paced environment,
then this is the role for you! Apply now for an opportunity to
start or further your career with a young, fast-growing company
that values its front line. Responsibilities: Plan, launch, and
optimize paid advertising campaigns across Meta, LinkedIn, Google,
and other relevant platforms. Design and produce ad creatives
directly (static, carousel, short-form video, display, and social
formats). Develop visually compelling assets aligned with brand
guidelines and performance goals. Monitor campaign performance
daily, identifying optimization opportunities related to targeting,
bidding strategies, placements, audience segmentation, and creative
performance. Develop persuasive and concise ad copy aligned with
the client’s tone and value proposition; collaborate closely with
designers and contractors to produce high-impact visuals and
creative assets. Conduct structured A/B and multivariate testing on
campaign variables—including audience sets, message angles, and
landing page components—to inform continuous learning and improve
cost-per-result.



Build and maintain custom audiences, including
list uploads, behavioral targeting, retargeting sequences, and
lookalike audiences to maximize campaign efficiency. Support
landing page creation and optimization, coordinating with internal
teams or external partners to refine messaging, layout, and
conversion paths. Track and validate conversion events, ensuring
proper configuration of tracking pixels, UTMs, and analytics tags
to ensure data accuracy and attribution. Prepare performance
dashboards and weekly summary reports, highlighting key metrics,
trends, and tactical recommendations to support decision-making.
Research competitors, market trends, and audience behavior to fuel
campaign positioning and uncover opportunities for differentiation.
Collaborate cross-functionally with sales and leadership, ensuring
marketing campaigns align with pipeline needs, value props, and
customer profiles. Assist with additional marketing initiatives,
including social media management, content creation, email
marketing, and lead nurturing sequences as needed. Maintain an
organized content and asset library, ensuring creative and
messaging materials remain brand-consistent and easily accessible.
Stay current on platform changes and advertising best practices,
proactively proposing new strategies or channels to expand
marketing impact. Qualifications: Recent hands-on design experience
(within the last 1–2 years). Strong understanding of paid
performance marketing, including audience targeting,



bidding
strategies, funnels, attribution, and campaign optimization.
Data-driven approach with the ability to analyze campaign metrics
and identify insights. Strong portfolio demonstrating
performance-driven creative assets (ads, landing pages, social
media creatives, etc.). Exceptional written communication skills
for crafting clear, persuasive messaging. Highly organized and
proactive with strong attention to detail. Experience supporting
landing page or funnel optimization through messaging or
conversion-rate testing is preferred. Familiarity with B2B
marketing, content marketing, or working with leadership teams in
fast-moving environments. Specific Tools/Programming Languages
Proficient with Facebook Ads Manager and skilled in conversion
tracking and Pixel setup. Familiarity with Google Tag Manager,
UTMs, and event tracking is an advantage. Comfort using creative or
marketing tools such as Canva, Figma, Google Analytics, HubSpot,
Mailchimp, or similar platforms. Experience with video-based ad
creatives is a plus. Time Zone: Pacific Time (PT), but there is
flexibility to work in Eastern Time (EST), provided there is
sufficient overlap Schedule: Full-Time (8 hours daily). Remote Only
resumes submitted in English will be considered. All qualified
applicants will receive consideration for job opportunities without
regard to race, color, religion, sex, sexual orientation, gender
identity, or national origin. BA Global Talent connects
professionals across the Americas with meaningful opportunities at
U.S. companies. We specialize in remote recruitment, HR operations,
and workforce solutions, with a strong focus on transparency,
support, and long-term success. At BA , you're never just a
placement, you're part of a team that values growth, autonomy, and
impact.

📌 Marketing Specialist (LATAM or the Caribbean) (Ciudad de México)
🏢 BA Global Talent
📍 Ciudad de México