Overview
We are a profitable, U.S.-based consumer wellness brand with patented products sold across direct-to-consumer, Amazon, TikTok Shop, and major retail partners. With approximately $20M in annual revenue and a clear path toward $50M+, the company is entering its next phase of scale.
While the accounting foundation is strong, there is a critical need to build robust FP&A; capabilities, including forecasting, channel-level profitability, and actionable financial insights.
We are seeking a
Senior FP&A; Lead
to take full ownership of financial planning and analysis. This is a high-impact, senior individual contributor role—not a junior analyst or reporting function. You will operate independently and partner closely with the Founder and leadership team to drive strategic decision-making.
Key Responsibilities
FP&A; Ownership
Own financial modeling, forecasting, and scenario planning across the business
Build and maintain weekly and monthly management reporting
Translate accounting data into clear, decision-ready insights for leadership
Channel Profitability
Develop and maintain detailed P&Ls; by channel (DTC, Amazon, TikTok Shop, wholesale)
Analyze SKU-level margins, including platform fees, creator commissions, fulfillment, freight, tariffs, and chargebacks
Identify key profitability drivers, risks, and opportunities across channels




Forecasting & Cash Planning
Build rolling forecasts and multiple growth scenarios
Forecast cash flow and align with inventory planning needs
Support financial planning for scaling from $20M to $50M+ revenue
Marketing & Growth Economics
Analyze customer acquisition cost (CAC), contribution margins, and ROI by channel
Evaluate creator and affiliate economics, particularly within TikTok Shop
Support pricing strategy and growth initiatives with data-driven insights
Strategic Decision Support
Partner directly with the Founder and leadership team on key initiatives
Provide financial insights to support strategic planning and future diligence efforts
Act as a trusted advisor on financial performance and growth strategy
7+ years of FP&A; experience in consumer, eCommerce, or retail businesses
Hands-on experience with DTC, Amazon, TikTok Shop, or marketplace channels
Advanced proficiency in Excel and/or Google Sheets with strong financial modeling capabilities
Comfortable working with incomplete or imperfect data and building structure from ambiguity
Proven ability to operate independently without day-to-day supervision
Experience supporting companies scaling from $20M to $50M+ revenue is strongly preferred

📌 Senior Fp&A Lead (Fractional / Part-Time, Remote) (México)
🏢 Activate Talent
📍 México