Are you ready to take flight and be part of an amazing team in Birdman? ???
About the Company
At Birdman, we create plant-based foods that support both people and the planet. Our mission is to make healthy, sustainable, and cruelty-free lifestyles accessible through delicious, nutritious, and innovative products.As we expand into the
U.S. market
, we are looking for talented individuals who can help us build brand relevance, connect with new audiences, and position Birdman as a culturally relevant and aspirational brand.
? The Role:
We are looking for an
Influencer Marketing & PR Analyst (US Market)
to help build Birdman's presence, desirability, and cultural relevance in the United States through strategic influencer partnerships and PR-driven collaborations.
This role will play a key part in our
market entry and growth stage
, combining
relationship building, strategic storytelling, execution excellence, and data-driven decision-making
to position Birdman as a brand creators want to work with.
? Responsibilities:
Develop and execute the
U.S. influencer marketing strategy
aligned with brand and go-to-market objectives.
Define
creator profiles, tiers, and collaboration models
based on brand awareness and positioning goals.
Lead influencer campaigns
end-to-end
: briefing, negotiation, execution, content delivery, and performance evaluation.
Build and manage a strong
pipeline of creators
across platforms and communities.
Execute PR-driven initiatives including
seeding programs, launches, and brand activations
.
Identify opportunities for
organic mentions, product placements, and cultural moments
.
Lead negotiations with creators, ensuring




value-driven collaborations aligned with brand goals
.
Manage contracts, deliverables, timelines, and compliance (including
FTC guidelines
).
Collaborate with Social Media to amplify influencer content across
organic and paid channels
.
Identify high-performing content for
reuse across marketing touchpoints (UGC, ads, website, email)
.
Stay up to date with
platform trends, formats, and cultural conversations in the U.S. market
.
Track and analyze campaign performance across
awareness, engagement, reach, and brand impact metrics
.
Build clear reports with
insights, learnings, and recommendations
.
Education
Bachelor's degree in Marketing, Communications, Business, or related field.
Advanced/Native English (spoken and written).
Professional Experience
4–6 years of experience in
influencer marketing, PR, brand partnerships, or similar roles
.
Proven experience working with
U.S.-based creators and influencers
.
Experience supporting
brand launches or early-stage market growth
(strong plus).
Background in
lifestyle, wellness, food & beverage, or culture-driven brands
preferred.
Skills & Knowledge
Strong experience in
influencer relationship management and negotiation
.
Experience with
PR and earned media collaborations
.
Data-driven mindset with ability to analyze and optimize performance.
Experience with platforms such as
Upfluence, GRIN, CreatorIQ, Traackr, or similar
.
Strong understanding of
Instagram, TikTok, YouTube, and emerging platforms
.
Experience managing contracts, deliverables, and timelines.
? Ready to level up your impact with Birdman?
Apply now and help shape the future of plant-based innovation???

📌 Influencer Marketing & Pr Analyst Us (Guadalajara)
🏢 Birdman
📍 Guadalajara