This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director of Product Marketing in Mexico.
This role is ideal for a seasoned product marketing leader who thrives in building and scaling consumer finance experiences from the ground up. You will define positioning, strategy, and go-to-market plans for innovative digital finance products while ensuring messaging is clear, trusted, and accessible for general audiences. The position combines hands-on execution with leadership, requiring collaboration with Product, Engineering, and Growth teams to drive adoption, engagement, and retention. You will also establish scalable frameworks, systems, and processes for the product marketing function while coaching and developing team members. This is a highly strategic and visible role with the opportunity to shape the future of consumer digital finance platforms in an evolving market.
Accountabilities:
Define product marketing strategy, positioning, and go-to-market plans for new consumer finance products
Translate complex financial and technical concepts into simple, consumer-friendly narratives that drive trust and adoption
Lead product launches and lifecycle marketing efforts, from early-stage introduction to scaled adoption
Partner with Product, Engineering, and Growth teams to align marketing strategies with product development and business objectives
Establish frameworks, processes, and systems to scale the product marketing function and ensure repeatable success
Develop and mentor Product Marketing Managers, guiding execution while building foundations for team growth
Conduct market analysis,



user research, and competitive intelligence to inform positioning and GTM strategies
Ensure messaging resonates across diverse global audiences, including emerging markets
Requirements:
10+ years of experience in product marketing, consumer marketing, or related roles
Proven track record leading marketing for consumer-facing financial or transactional products
Demonstrated ability to define strategy independently and execute hands-on when necessary
Strong cross-functional collaboration with Product, Growth, and Engineering teams
Skilled in consumer insights, user research, and data-informed marketing strategy
Experience operating in ambiguous or rapidly evolving markets, developing GTM plans from scratch
Strong analytical and creative skills, with excellent executive presence and communication
Experience in fintech, neobank, or consumer platforms with embedded financial features is highly preferred
Exposure to international or emerging markets is a plus
Experience repositioning a product into a broader platform or ecosystem is advantageous
Benefits:
Competitive base salary ($146,000–$215,000 USD for US candidates) plus performance-based bonus and equity
Comprehensive health, dental, and vision benefits




Remote work flexibility and support for global collaboration
Opportunity to work on innovative products shaping the future of consumer digital finance
Career growth and leadership development opportunities within a mission-driven, technical organization
Why Apply Through Jobgether?
We use an
AI-powered matching process
to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Why Apply Through Jobgether?
Data Privacy Notice:
By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

📌 Director Of Product Marketing (Remote From Mexico) (México)
🏢 Jobgether
📍 México