Job Title:
Digital Media Manager
Position Type:
Full-Time, Remote
Working Hours:
US Hours
About the Role:
We are seeking an experienced, execution-focused Digital Media Manager to own and manage end-to-end paid digital media campaigns across multiple platforms. This role is designed for a performance-first marketer who thrives in data-driven environments and takes full ownership of campaign execution, optimization, and reporting.
The adecuado candidate brings deep hands-on expertise in paid media, strong analytical skills, and the ability to scale campaigns while collaborating closely with internal teams to ensure alignment with broader strategic goals.
Responsibilities:
Paid Media Campaign Management:
Own and manage paid digital media campaigns across Google Ads, Microsoft Ads, Meta, TikTok, Snapchat, and emerging platforms
Plan, launch, and scale paid search, paid social, display, video, native, and CTV campaigns
Ensure accurate campaign setup, execution, and ongoing optimization
Optimization & Performance Analysis:
Monitor campaign performance and optimize based on data-driven insights
Use Google Analytics, Google Tag Manager, and platform-level tracking to evaluate results
Identify trends, risks, and opportunities to improve efficiency and outcomes
Reporting & Data Visualization:
Build and maintain performance dashboards and reports in Looker Studio
Translate performance data into clear, actionable insights for stakeholders
Ensure reporting accuracy and consistency across accounts
Budget & Pacing Management:
Manage budgets, bids, pacing, and forecasts across multiple campaigns
Ensure efficient allocation of spend aligned with performance goals
Monitor delivery and make adjustments to maximize ROI




Collaboration & Execution:
Work cross-functionally to ensure media execution aligns with strategic objectives
Maintain strong workflows, documentation, and communication across teams
Support alignment between media strategy, execution, and reporting
Proactive Optimization & Learning:
Stay current on platform updates, algorithm changes, and new ad formats
Test new strategies, channels, and optimization approaches
Continuously improve processes to enhance scalability and performance
What Makes You a Perfect Fit:
A performance-driven media buyer who thrives in execution-heavy roles
Highly analytical with strong attention to detail
Comfortable owning campaigns end-to-end without heavy oversight
Confident managing multiple accounts and priorities in a remote environment
Motivated by measurable results and continuous optimization
Required Experience & Skills (Minimum):
10+ years of hands-on experience in digital media management
Deep expertise in Google Ads and Meta Ads
Strong experience across paid search, paid social, display, video, native, and CTV
Advanced proficiency in Google Analytics and Google Tag Manager
Strong Excel skills for performance analysis, modeling, and pacing
Experience building and maintaining dashboards in Looker Studio
Excellent written and verbal communication skills




Strong time management and organizational abilities
Reliable high-speed internet and a professional-grade computer
Tools Provided:
Google Workspace
Google Analytics & Google Tag Manager
Looker Studio
Paid media platforms (Google Ads, Meta, TikTok, etc.)
Project management and communication tools
Ideal Experience & Skills:
Experience managing multi-platform, performance-driven media campaigns
Background in data-centric or performance marketing environments
Proven ability to scale campaigns while maintaining efficiency
Experience working in fast-paced, remote-first teams
What Does a Typical Day Look Like?
A Digital Media Manager's day is centered around performance monitoring, optimization, and execution. You will:
Review campaign performance and pacing across active accounts
Optimize bids, budgets, audiences, creatives, and targeting
Analyze data in Google Analytics and Looker Studio dashboards
Prepare performance insights and recommendations
Collaborate with internal teams to align execution and strategy
Test and implement new optimization opportunities
In essence, you are responsible for driving measurable results through disciplined execution, data-driven decision-making, and continuous optimization.
Key Metrics for Success (KPIs):
Campaign performance against defined goals (ROAS, CPA, CPL, etc.)
Budget efficiency and pacing accuracy
Quality and clarity of performance reporting
Successful scaling of high-performing campaigns
Consistency in optimization and execution standards
Interview Process:
Initial Phone Screen
Video Interview with Recruiter
Final Interview
Offer & Onboarding

📌 Digital Media Manager. (México)
🏢 Pavago
📍 México