- Nothing Better in the Market

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

- Total Rewards

At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn.

- Learning is at the heart of our culture

We create an environment that nurtures and prioritizes continuous learning. At Brown-Forman, you are empowered to take charge of your own development with a variety of customized, award-winning programs available for every step of your career journey.

Proposes, negotiates and coordinates activations/activities aligned with the marketing & sales team. Coordinates resources to ensure correct field execution, with the aim of increasing takeaway and prominence of our brands aligned to the Trade Mkt plan.

What You Can Expect

- Ensures the successful execution of trade marketing plans, including loyalty programs, visibility initiatives, POSM, brand activations, events and sales force contests to increase product takeaway.

- Manages and controls the trade marketing budget using internal systems, ensuring alignment with the annual company strategy.

- Assists in planning the trade marketing calendar and negotiates with suppliers to secure the best materials and costs.





- Conducts training for the sales force on product launches, tasting protocols, and other shopper marketing activities.

- Performs regular market visits to monitor marketing activities and manages the inventory of promotional materials.

What You Bring to the Table

- Minimum 3 years of experience in Trade Marketing, Shopper Marketing, or a similar sales-focused role.

- Demonstrated ability to negotiate effectively with suppliers and internal stakeholders to achieve business goals.

- Proven experience in budget planning and administration.

- Strong project management skills with a demonstrated ability to coordinate and deploy multiple projects in a fast-paced environment.

- Advanced proficiency in Microsoft Office (specifically Excel and PowerPoint) for data and information analysis.

- Excellent oral and written communication skills in both English and Spanish.

What Makes You Unique

- You must be organized, know how to prioritize your activities, be an expert in database management and objection handling.

- Storytelling, the ability to make external and internal clients fall in love with your work, proposals, presentations, conversations, etc.

- Create and do different things that generate acceleration in business development

#LI

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

📌 Sr Trade Marketing Coordinator (México)
🏢 Brown-Forman
📍 México