Job Title: Full Stack Engineer

Location: Full-Time, Remote

Working Hours: US Hours - EST

About the Role

Our client is a fast-growing marketing agency serving over 150 home service businesses. They specialize in performance-driven campaigns and are heavily investing in AI and automation to improve lead generation, tracking accuracy, and operational efficiency.

They are looking for a hands-on Full Stack Engineer with proven experience in marketing/ad tech environments to build and scale internal systems that directly support campaign performance and revenue operations.

This is a builder role, not a strategy-only position.

You will develop internal tools, integrate AI into marketing workflows, and improve how the agency operates across ad platforms, tracking systems, and CRM-driven pipelines.

You’ll work closely with leadership, media buyers, and operators to turn ideas into production-ready systems that directly impact campaign performance and lead conversion.

Key Responsibilities1. Internal Tool Development (Primary Focus)

- Build and deploy internal tools using Next.js, React, and Python
- Develop marketing dashboards, reporting systems, and operational tools
- Replace manual workflows with scalable, automated solutions

2. Marketing Data, Tracking & Attribution (Core Focus)

- Implement and optimize Meta Pixel and Conversion API (CAPI)
- Ensure accurate event tracking, deduplication, and attribution
- Build pipelines connecting ad platforms backend systems dashboards
- Develop reporting systems that enable campaign optimization (ROAS, CPL, conversion quality)

3. AI Integration in Marketing Workflows





- Apply AI to real marketing use cases such as:
- - Ad copy and creative generation
- Lead scoring and qualification
- Campaign insights and reporting automation

- Work with APIs such as OpenAI and similar AI platforms
- Build AI systems embedded into live marketing and operational workflows

4. CRM & Lead Lifecycle Automation (Critical)

- Integrate and automate CRM systems such as GoHighLevel, Close CRM, HubSpot, or similar
- Build systems connecting lead capture CRM follow-ups conversion tracking
- Implement automations including lead routing, pipeline management, and conversion syncing (offline events/CAPI)
- Ensure data consistency between ad platforms and CRM outcomes

5. Rapid Execution & Iteration

- Ship quickly, test, and iterate based on real campaign data
- Collaborate with media buyers to solve campaign and operational bottlenecks
- Continuously improve systems that impact marketing performance and efficiency

Requirements (Non-Negotiable)

- 4–6+ years of hands-on software engineering experience
- Strong full-stack skills (React / Next.js + Python)
- Proven experience building and deploying production-level tools and systems
- Experience working with APIs, webhooks, and automation systems




- Active use of AI tools in day-to-day work
- Hands-on experience working in marketing or ad tech environments (agency or performance marketing preferred)
- Experience implementing or working with Meta Pixel and/or Conversion API (CAPI), including event tracking, deduplication, and attribution
- Experience building dashboards or reporting systems for marketing campaigns (e.g., Meta Ads performance)
- Hands-on experience integrating and automating CRM systems (e.g., GoHighLevel, Close, HubSpot, or similar)
- - Including lead capture, routing, pipeline management, and conversion tracking
- Experience connecting ad platforms with CRM systems for attribution and reporting

- Builder mindset with a strong bias toward execution

Nice to Have

- Experience working in a performance marketing agency environment
- Familiarity with paid media metrics (ROAS, CPL, CAC, conversion rates)
- Experience with tools like Zapier, Make, or similar automation platforms
- Understanding of data pipelines and attribution challenges (e.g., iOS/privacy changes)

What Success Looks Like

- Internal tools actively used by media buyers and operators
- Reduced manual work across campaign and CRM workflows
- Accurate and reliable tracking and attribution across systems
- Faster execution of campaigns and reporting
- AI-driven systems improving lead quality, conversion rates, and efficiency

Interview Process

- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Client Interview
- Offer & Background Verification

#LI-AG1

📌 Full Stack Engineer (México)
🏢 Pavago
📍 México