The Email & SMS Optimization Manager drives email and SMS channel performance through data analysis, program optimization, and lifecycle strategy across two ecommerce and cause-marketing brands - The Animal Rescue Site and GreaterGood. This role reports to the Senior Email Marketing Manager and works as part of a small, collaborative team managing a high-volume program spanning multiple list types, triggers and transactional flows, subscriber acquisition funnels, and campaign sends at significant daily scale. This role owns A/B testing, segmentation, automation, and reporting programs that align with company financial goals and grow subscriber engagement, revenue, and retention across our ecommerce and fundraising brands.

This person is a Listrak super-user with deep expertise in segmentation, personalization, and automated journey design — translating platform capability into measurable business impact.

Essential Duties

Analysis & Reporting

- Build and maintain performance dashboards, reporting infrastructure, and ad hoc reports tracking email and SMS KPIs focused on campaign performance, deliverability, subscriber metrics, retention rates and more against forecast.
- Develop the analytical foundation to drive testing, segmentation, and optimization decisions, utilizing statistically significant data to draw conclusions.
- Conduct segmentation and database analysis to identify customer and donor groups; deliver timely recommendations for personalization tactics at each lifecycle stage.
- Perform campaign analysis and present findings to marketing team with clear, actionable recommendations on a regular cadence to improve and inform marketing planning.

Email Optimization & Testing

- Manage A/B and multivariate testing across subject lines, send times, content, frequency, and segmentation strategies; document results and use findings to drive a continuous testing roadmap.
- Own the analysis and optimization of triggered and automated programs end-to-end in Listrak — including QA, deployment, and ongoing optimization of opt-in popups, welcome series, abandonment, reengagement, post-purchase, and fundraising flows.
- Identify automation coverage gaps and develop business cases for new triggered flows; build fixes independently or partner with cross-functional teams to implement.
- Support day-to-day campaign execution with data analysis to identify areas of opportunity when goals are not being achieved.



Suggest optimization strategies, pivots and back-pocket opportunities to achieve daily revenue and profitability targets across the program.

Lifecycle & Retention

- Monitor and manage subscriber list health: acquisition source quality, engagement-based suppression, sunset policy administration, re-engagement performance, and overall list growth across email and SMS.
- Support SMS program analysis and strategy including list growth, cross-channel orchestration with email, ROI analysis and segmentation strategies.
- Manage send frequency strategy across engaged and less-engaged segments, balancing revenue targets against list health, deliverability, and long-term subscriber retention.

Cross-Functional Collaboration

- Partner with the Paid Media team (Meta, Google, Bing) to align audience targeting, suppression lists, and campaign sequencing — ensuring email and paid media function as a coordinated acquisition and retention system.
- Collaborate with Brand and Creative to brief, review, and QA email content; ensure testing and personalization decisions maintain brand integrity across all subscriber touchpoints.
- Support seasonal ecommerce and fundraising campaign planning with data-driven send strategy, audience recommendations, and post-campaign analysis to inform future cycles.

Platform & Deliverability

- Serve as internal Listrak super-user: leverage Journeys, Conversations, predictive analytics, segmentation, dynamic content, product recommendations, and reporting capabilities to drive program performance.
- Monitor deliverability, inbox placement, and sender reputation; proactively identify and resolve issues in partnership with Listrak support and internal technical teams.
- Manage Listrak data integrations, feeds, and API connections; work with technical teams to configure and troubleshoot data pipelines feeding the platform.
- Own and optimize recommendation recipes both on site and in email as well as email and SMS capture widgets managed within Listrak.




- Capable of end-to-end email production to support team during peak season. Able to build and deploy emails for related projects, optimizations efforts or other.

Qualifications

Required

- 3-5+ years of hands-on experience in email marketing, lifecycle marketing, or CRM/retention analytics, with demonstrated fluency in data analysis and marketing strategy.
- Experience guiding high-volume email programs (multiple sends per day across segmented lists) with demonstrated ability to balance send frequency, list health, and revenue performance.
- Hands-on ESP experience, including demonstrated proficiency in Conductor and Conversations automation modules, segmentation engine, dynamic content, predictive analytics, and SMS orchestration.
- Experience in ecommerce and/or nonprofit/fundraising marketing.
- Demonstrated ability to design, execute, and analyze A/B tests with statistical rigor.
- Highly analytical mindset with the ability to synthesize large data sets and deliver clear, actionable recommendations to audiences of varying technical backgrounds. Strong attention to detail and accuracy.
- Strong written and verbal communication skills; able to present findings in executive summaries as effectively as in data outputs.
- Advanced proficiency in Microsoft Excel and/or Google Sheets; Google Analytics and Looker Studio.
- Strong project and time management skills; comfortable managing competing priorities independently and within cross-functional teams.
- Familiarity with email deliverability best practices: sender reputation, list hygiene, bounce handling, suppression strategy, and inbox placement monitoring.

Preferred

- Understanding of CAN-SPAM, TCPA, and GDPR compliance as applied to email and SMS programs.
- Experience with Listrak integrations, data feeds, and API-based data sync with third-party platforms.
- SQL or BI tool experience (Looker, Tableau, Power BI) for analysis beyond native ESP reporting.
- Experience with lifecycle reporting on retention metrics (repeat purchase rate, donor reactivation, LTV, churn, revenue per email) and CRM systems.

Job Type: Full-time

Pay: $30,000.00 - $35,000.00 per month

Application Question(s):

- Do you have experinece with Listrak integrations?

Experience:

- Email Marketing and lifecycle marketing: 5 years (Required)

Language:

- Advanced English (Required)

Work Location: Remote

📌 Email & SMS Optimization Manager (México)
🏢 MOSAIC GLOBAL
📍 México