Head of Performance Marketing Americas (México)

Head of Performance Marketing Americas (México)

03 ago
|
Emma The Sleep
|
México

03 ago

Emma The Sleep

México

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.

Ready to awaken your best with us?

About the Role

We are looking for an exceptional Head of Marketing (Americas) to lead and scale our marketing efforts across Chile, Colombia, Mexico, and Canada. You will drive growth by defining and executing our regional marketing strategy, building high-performing local teams, and owning performance across all key channels. Reporting directly to the Global Chief Marketing Officer and working closely with cross-functional teams globally, you will be responsible for making Emma a household name across the Americas.

What you will do:

- Own and execute the regional marketing strategy, ensuring strong positioning and performance in each market.
- Lead a team of marketing specialists, ensuring alignment, inspiration, and high execution standards.




- Drive customer acquisition and retention through end-to-end marketing strategies across performance, content, CRM, partnerships, and more.
- Analyze market trends and consumer insights to inform data-driven decisions.
- Manage regional marketing investments, prioritizing ROI and growth.
- Collaborate with global product, creative, data, and operations teams to adapt initiatives to local market needs.
- Ensure brand preference and consistency while innovating locally to stay ahead of market dynamics.

Who we are looking for:

- 5+ years of marketing experience, including at least 3 in a regional leadership role.
- Proven success in scaling B2C brands in Latin America and/or North America, preferably DTC or e-commerce.
- Deep understanding of consumer behavior in the Americas region, with strong local market insights.
- Analytical mindset with a strong grasp of growth metrics and data-driven marketing.
- Leadership skills with a track record of managing and mentoring high-performing teams.
- Fluent in English and Spanish.
- Entrepreneurial spirit, agility, and a passion for building businesses at scale.

What we offer:





- A combination of personal and company growth to accelerate your career and help you reach your goals.
- The chance to work on exciting and challenging projects either independently or as part of a dedicated, international team.
- Wellbeing activities
- Hybrid home office policy
- Versátil schedules
- Pet-friendly office
- Monthly salary + pantry & restaurant vouchers
- Benefits higher than the law

Become an Emmie

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.

Upon your consent, we may use artificial intelligence (AI) tools to support parts of the hiring process, such as get the interviews transcript and summarised by AI. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please reach out to [email protected]

📌 Head of Performance Marketing Americas (México)
🏢 Emma The Sleep
📍 México

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