Job Title: Paid Ads Specialist

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

We are seeking a highly skilled Paid Ads Specialist to lead, execute, and optimize performance-driven digital advertising campaigns across Google, Meta, LinkedIn, YouTube, and other paid acquisition channels.

This role combines strategic planning with hands-on campaign management and optimization. You will be responsible for the full paid media lifecycle — from audience targeting and campaign setup to creative testing, conversion tracking, optimization, and reporting — ensuring every advertising dollar contributes to measurable business growth and ROI.

The adecuado candidate is analytical, data-driven, highly organized, and passionate about scaling campaigns through continuous testing and optimization.

ResponsibilitiesPaid Media Strategy & Planning

- Develop and execute comprehensive paid advertising strategies aligned with business growth goals
- Manage and scale campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant platforms
- Research audience segments, keywords, competitors, and targeting opportunities
- Forecast budgets, performance expectations, and acquisition goals alongside marketing leadership
- Align paid media initiatives with broader marketing, sales, and brand strategies

Campaign Execution & Optimization

- Build, launch, and manage campaigns across search, display, retargeting, video, lead generation, and conversion-focused objectives
- Create, test, and optimize ad copy, creatives, CTAs, and landing page strategies
- Continuously optimize bids, targeting, placements, budgets, and campaign structures to improve performance
- Monitor and improve key metrics including CTR, CPC, CPA, CPL, conversion rates, and ROAS
- Implement A/B testing and conversion rate optimization strategies to maximize campaign efficiency
- Utilize automation tools and advanced campaign features such as Dynamic Search Ads, Performance Max, and automated bidding strategies

Analytics, Tracking & Reporting

- Set up and manage conversion tracking through Google Analytics, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and other tracking systems




- Analyze campaign performance data to identify trends, opportunities, and areas for optimization
- Build weekly and monthly performance reports with actionable insights and strategic recommendations
- Monitor attribution models and customer acquisition performance across channels
- Use data-driven insights to refine audience targeting, creative direction, and channel allocation

Collaboration & Cross-Functional Coordination

- Collaborate closely with content, design, analytics, and marketing teams to ensure cohesive campaigns
- Work with landing page and web teams to improve conversion performance and user experience
- Maintain communication with platform representatives and stay current on advertising platform updates and best practices
- Contribute ideas for scaling paid acquisition and improving overall marketing efficiency

What Makes You a Perfect Fit

- Performance-focused marketer who thrives on measurable business results
- Strong balance between creativity and analytical decision-making
- Passionate about testing, optimization, and campaign experimentation
- Highly organized with the ability to manage multiple campaigns simultaneously
- Strong communicator who can clearly explain campaign performance and recommendations
- Proactive learner who stays ahead of advertising trends, algorithms, and platform changes

Required Experience & Skills

- Proven experience managing paid advertising campaigns across Google Ads and Meta Ads platforms
- Strong understanding of PPC strategy, attribution models, and conversion tracking
- Hands-on experience with Google Analytics, Google Tag Manager, and reporting dashboards
- Ability to analyze performance data and make optimization decisions based on metrics
- Excellent communication, organization, and project management skills
- Experience managing campaign budgets and optimizing ad spend efficiency





Preferred Experience & Skills

- Experience with LinkedIn Ads, TikTok Ads, YouTube Ads, or additional paid acquisition channels
- Familiarity with automation tools, scripts, dynamic targeting, and smart bidding strategies
- Understanding of landing page optimization and funnel conversion strategy
- Experience managing multi-channel paid acquisition campaigns at scale
- Knowledge of remarketing, audience segmentation, and multi-touch attribution models

What Does a Typical Day Look Like?

A Paid Ads Specialist’s day revolves around optimizing campaign performance and scaling acquisition results. You will:

- Review campaign dashboards and adjust bids, budgets, audiences, and placements
- Launch and test new ad creatives, headlines, and messaging variations
- Analyze conversion data and identify optimization opportunities across campaigns
- Collaborate with content and design teams on upcoming campaign assets
- Monitor tracking accuracy and attribution reporting
- Prepare performance reports and present strategic recommendations to leadership

In short: you are responsible for driving scalable, measurable growth through strategic paid advertising and continuous performance optimization.

Key Metrics for Success (KPIs)

- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL) / Cost Per Acquisition (CPA)
- Click-Through Rate (CTR) and Conversion Rate
- Ad Spend Efficiency and Budget Utilization
- Lead and Revenue Growth from Paid Channels
- Continuous campaign performance improvements over time

Interview Process

- Application Review – Assessment of experience and alignment with role requirements
- Initial Interview – Discussion of background, paid media expertise, and platform knowledge
- Technical Interview – Evaluation of campaign strategy, optimization, and data interpretation skills
- Final Interview – Discussion with leadership to assess strategic fit and collaboration style
- Offer & Background Verification

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📌 Paid Ads Specialist (México)
🏢 Pavago
📍 México