The Paid Media Specialist supports GreaterGood's performance marketing program across paid social, search, affiliate, and Amazon channels in service of ecommerce and cause-marketing goals across The Animal Rescue Site and GreaterGood brands. This role reports to the Paid Media Manager and works as part of a small, collaborative team managing millions of dollars in annual paid channel revenue across an expanding platform portfolio.

This person is a hands-on performance marketer with strong platform fluency and analytical instincts, supporting the Paid Media Manager with channel execution, optimization, and reporting across a broad and growing set of paid channels.

ESSENTIAL DUTIES

Paid Social & Search

- Support campaign execution, optimization, and reporting across Meta Ads and Google Ads; monitor performance and assist with bid, budget, and targeting adjustments to maintain ROAS and efficiency targets.
- Assist with Google Merchant Center product feed management - titles, attributes, images, categorization, and disapprovals - to support Shopping and Performance Max campaign performance.
- Support creative testing workflows across Meta, Google, and Bing: assist with ad variations, UGC coordination, and performance tracking to build an ongoing testing roadmap.
- Help identify opportunities to improve campaign structure, audience targeting, and landing page alignment to grow new customer acquisition and reduce CPA.
- Stay current on platform changes - including Meta, Google Ads, and Bing updates - and bring proactive recommendations to the team.

Affiliate Marketing

- Identify and build new affiliate marketing opportunities via traditional networks (ShareASale, CJ, Impact, Rakuten) and creator platforms to drive brand awareness, customer acquisition, and revenue growth.
- Maintain and manage ongoing affiliate partner relationships,



ensuring partners have current creative assets, links, and promotional materials.
- Coordinate seasonal promotions, exclusive discount offers, and campaign activations with affiliate partners.
- Monitor affiliate program KPIs weekly; audit link health, flag low-quality or fraudulent traffic, and maintain attribution accuracy across platforms.

Amazon & Marketplace

- Provide support for Amazon Ads campaign management and optimization, including keyword strategy, bid management, and performance reporting.
- Assist with Amazon product listing optimization for paid and organic performance: titles, keywords, A+ Content, storefront, and Buy Box eligibility.
- Help manage FBA inventory visibility: weekly review of new inventory, identification of aged inventory, and coordination to reduce long-term storage fees.

Influencer & Creator

- Assist with TikTok Shop product setup, listing optimization, and content coordination with creators.
- Help source and coordinate influencer and creator partnerships: support pipeline development, assist with deliverable negotiations, and monitor content for brand alignment.

Analysis & Reporting

- Help build and maintain performance reporting across paid channels, tracking ROAS, CTR, CPA, revenue, and new customer acquisition against targets.
- Conduct competitive and platform research; surface emerging trends and opportunities across paid social, search, marketplace, and creator channels.




- Collaborate with the Email & SMS team to align paid audience targeting, suppression lists, and campaign sequencing - ensuring paid and owned channels function as a coordinated acquisition and retention system.

QUALIFICATIONS

Required

- 2-5 years of experience in paid media, performance marketing, or digital advertising.
- Hands-on experience with Meta Ads Manager and Google Ads, including campaign execution and performance analysis.
- Experience with affiliate marketing platforms (ShareASale, CJ, Impact, or equivalent), including partner management and program operations.
- Familiarity with Google Merchant Center, product feed optimization, and Shopping or Performance Max campaigns.
- Strong understanding of paid social creative best practices and experience supporting structured creative tests.
- Analytical mindset with strong attention to detail; comfortable working with performance data and surfacing actionable recommendations.
- Proficiency in Microsoft Excel and/or Google Sheets; familiarity with Google Analytics.
- Comfortable managing multiple priorities in a fast-paced ecommerce environment.

Preferred

- Experience with Amazon Seller Central and Amazon Ads.
- Experience with TikTok Shop and/or TikTok Affiliate platform.
- Experience in ecommerce and/or mission-driven or nonprofit marketing.
- Familiarity with Looker Studio or similar BI tools for reporting beyond native platform analytics.

Job Type: Full-time

Pay: $27,000.00 - $30,000.00 per month

Experience:

- Amazon Seller Central and Amazon Ads: 1 year (Required)
- TikTok Shop and/or TikTok Affiliate platform: 1 year (Required)
- Paid media, performance marketing, or digital advertising: 3 years (Required)

Language:

- Advanced English (Required)

Work Location: Remote

📌 Paid Media Specialist (México)
🏢 MOSAIC GLOBAL
📍 México