We are seeking a Marketing and Client Communications Specialist who will play a key role in executing digital media strategies and managing client communications for our China-based and international publishing clients. The ideal candidate will bring expertise in China's unique digital ecosystem, bilingual communication skills, and marketing insight to drive engagement and visibility for leading academic publishers, societies, and institutional clients.

Digital Strategy & Campaign Management
Implement integrated content strategies across WeChat Official Accounts , Red Note , and China search engines .
Plan and manage WeChat and search marketing campaigns to enhance client visibility and engagement.
WeChat ads, KOL collaborations, PPC) to maximize ROI.
Conduct regular social listening , competitor benchmarking, and trend analysis to identify new opportunities.

Act as the main point of contact for English‐speaking publishing clients and academic societies with a presence in China. Lead culturally sensitive communications, align on expectations, and maintain strong feedback loops. Support regular performance reporting and proactively manage client needs.

Stakeholder Coordination & Project Execution

Collaborate with content teams, designers, PPC agencies, and vendors to ensure smooth project delivery. Quality & Performance Management
Monitor campaign performance and client feedback to drive improvements. Ensure all deliverables meet high standards of quality and timeliness, and quickly resolve any issues to maintain client satisfaction.
3+ years of relevant digital marketing experience with a focus on China market .
~ Proven experience in managing WeChat Official Accounts ,



Red Note , search engine marketing .
~ Familiarity with China PPC/SEM strategies and social media ecosystem .

~ Experience with marketing automation tools is an added advantage.

Digital marketing expertise: Proven track record in managing China-focused digital marketing campaigns, including WeChat Official Accounts , Red Note , search engine marketing (Baidu/Bing), and paid media.
Communication skills: Full professional fluency in English and Chinese (written and spoken). Excellent interpersonal and cross‐cultural communication abilities.
If you are among the qualified candidates, one of our recruiters will contact you on email with further details.
Established in 2002, Cactus Communications (cactusglobal.com) is a leading technology company that specializes in expert services and AI‐driven products which improve how research gets funded, published, communicated, and discovered. Its flagship brand Editage offers a comprehensive suite of researcher solutions, including expert services and cutting‐edge AI products like Mind the Graph, Paperpal, and R Discovery.
With offices in Princeton, London, Singapore, Beijing, Shanghai, Seoul, Tokyo, and Mumbai and a integral workforce of over 3,000 experts, CACTUS is a pioneer in workplace best practices and has been consistently recognized as a great place to work.
Excellence in Employer Branding (Gold), 2024
ISO 17100 certification for translation services, 2024
Top 100 Companies for Remote Jobs (Ranked #14), 2023
India's Best WorkplacesTM for Women (Top 100), 2022
Quartz's Best Companies for Remote Workers, 2022
HR Asia's Best Companies to Work for in Asia, 2022

#

📌 Marketing and Communications Specialist - 1 year Contact (Monterrey)
🏢 Cactus Communications
📍 Monterrey